TOTAL LICENSING
The truth about
5BUSINESS
COACHING
It is, after all, my day job, and something you are, in reality, an employee of the Business Coach. Your Business Coach will
that I am truly passionate about. How- business not a REAL Business Owner. A hold you accountable, demand results,
Laura Ashley-Timms,
ever, whilst Coaching per-se has received Business Coach will help you to put in the push you, cajole you and also be there to
significant press and visibility over this business processes and to develop your congratulate you on a job well done!
the Licensing
time frame, it is still not commonly un- management team so that the business For a lot of people being a business
Industry’s very own
derstood what Business Coaching really will thrive whether or not you feel like owner can be a lonely job - one of the
involves. going to work today. Long holidays and many roles your Business Coach plays is
Coach, has teamed
What is fundamentally important is not, time spent improving your golf handicap that of a sounding board and a confidant,
up with Total
in fact, ‘what it involves’, but how YOU all, suddenly, become a reality. Life is someone who genuinely cares about the
Licensing to
specifically would BENEFIT from an in- short. Why are you in the business at issues you face and is there to help you
teraction with a Business Coach. This is all? find solutions to the problems quickly
challenge you to where most explanations come unstuck, 4. You have fallen out of love with your and effectively. It may not be their main
improve yourself
as Business Coaching is a bespoke inter- business? function, but it is an invaluable one.
vention, I would need a tailored response Do you sometimes think life would be
and your business. to everyone reading this article! simpler without all the hassle? A Business 5 Things you may want to say in
Having said that, I am going to attempt Coach will reignite your passions and response …
to demonstrate some of the specific ben- help you redevelop your visions and goals 1. “I have to think about it”
So read on... and
efits that my clients (or any MD or Busi- for the Business. I can understand this, working with a
then send in your
ness Owner) would gain from Coaching 5. You have a lot of business experience, Business Coach can be a big decision for
as well as some of the reasons you may however you haven’t really invested in some people (and a ‘no brainer’ for oth-
questions to be
think it is not for you… yourself in years. ers!). But be honest, what are the specific
answered in our
You may send your staff on training aspects of what we do that you are con-
regular
7 Reasons why ALL Business courses but your own requirements have cerned about? I have typically found that
Owners should consider Business moved beyond generic training. As a re- my clients are initially concerned with
‘Coaching Corner’ Coaching sult, you have neglected yourself. Invest- one of three things:
feature.
1. You feel that you are married to your ing in Business Coaching is not a person- a. Is the problem important enough to
business and that it demands working all al indulgence. A business coach will work solve it now?
hours. with you to improve specific aspects of b. Is this the right solution for your situ-
If you are ready to start taking control your own performance and provide one- ation?
of the hours that you contribute to the to-one support and motivation to achieve c. Can you afford the solution?
business and get better results then you and build upon the improvements. The If you share one of these concerns, then
I have been writing should consider Business Coaching. relationship between you and your busi- be open about it and ask me some spe-
articles that aim
2. Your business does not generate ness coach ensures swift and maximum cific questions. Alternatively try it for a
enough profit to justify your efforts. impact on you and the businesses per- few months and let the results speak for
to challenge you
If you want to continue doing what you formance providing a measurable ROI. themselves! What are the downsides?
for over four years
have always done it should come as no 6. You have lost sight of where the busi- 2. “I have to talk to my Partner / Chair-
surprise that you will get the same re- ness is going and why? man about it”
now, so I thought it
sults. A Business Coach will challenge this As an “outsider”, your Business Coach This is always a good idea. What kinds of
might be useful to
and get you focused on taking actions can see the wood for the trees. They are questions do you think they might they
address the ‘Truth
that grow profits and allow you to work not blinded by industry preconceptions ask? Or more importantly, what will you
on driving your business forward. It will or your businesses previous way of do- do if your partner doesn’t like the idea
about Business
involve change, so you need to be open ing things - “we’ve always done it this of you getting some Business Coaching?
Coaching’.
to this for it to be successful. The results way” is not in their vocabulary! They will What is it that you really want to do and
though could literally be to increase your ask you the difficult questions you have what do you need to know to help de-
revenues and profits within months of been avoiding and challenge you to take velop your partner too?
starting the programme. action. 3. “It’s too expensive”
3. You believe that the business will suffer 7. Because you are already good and I can’t think of a Business Owner who
if you are not there all the time; taking a recognise that it’s going to take that bit doesn’t focus on managing costs (and if
holiday is out of the question. extra to become Outstanding! I could, I would make sure they started)!
Unless your business can run without In the same way that top sportsmen However business coaching should be
your being there every day, then it might and women will always seek out the top perceived as an investment not a cost.
come as a shock to some to learn that coaches in their field, you too need a By this I mean that if you have set clear
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