NEWS
TOTAL LICENSING
MetLife PresenteD snooPy in fashion at new york’s
MerceDes Benz fashion week
September 7
th
saw MetLife present a group designer fashion show as part of Mercedes Benz Fashion
Week. Many of fashion’s favorite designers participated including Heatherette, Isaac Mizrahi and Bet-
sey Johnson, among several other leading designers from around the world. Each designer has taken
inspiration from their favorite Peanuts character to create a couture runway outfit, making a bold leap
from their black and white sketches to vibrant color.
“Peanuts and the fashion industry have a unique history. Gianni Versace, Giorgio Armani, Karl Lager-
feld, Oleg Cassini, Fendi, and countless other fashion notables have designed fashions for Snoopy and
his sister, Belle, which have been exhibited in fashion capitals in the U.S., Europe and Japan,” said Jean-
nie Schulz, wife of Peanuts creator, the late Charles M. Schulz.
Proceeds from the MetLife Snoopy in Fashion auction will benefit Dress for Success, a non-profit
organization which promotes the economic independence of disadvantaged women by providing
professional attire, a network of support and the career development tools to help women thrive in
work and in life.
Designer Isaac Mizrahi stated, “I love Peanuts because it represents a theme in my childhood to do
with not fitting in, with being an outsider. The Peanuts characters, especially Charlie Brown, made the
issue of being different easy to understand and gave it a resolution. The outsiders were as wonderful
and glamorous as the insiders.”
freMantLeMeDia enterPrises refreshes the X
factor with coca-coLa
To start the fourth series of The X Factor in the UK, FremantleMedia Enterprises (FME) has announced a promotional
alliance with Coca-Cola. FME has partnered with Coca-Cola Enterprises to launch an exclusive promotion in Tesco
stores across the UK to support the return of the award-winning TV series.
The X Factor competition will be linked to Coca-Cola, Diet Coke and Coca-Cola Zero ranges. Shoppers will have
the chance to win exclusive prizes including VIP packages to The X Factor live series finale, live shows, access to the
show’s sound checks and tickets to The X Factor live tour in 2008.
Dominic Burns, Senior Vice President, Licensing, UK, FME commented, “We are delighted that Coca-Cola has chosen
to team up with The X Factor this season. This partnership of Coca-Cola, The X Factor and Tesco, some of the biggest
brands in FMCG, TV and retail, should prove a winning combination.”
Patrice Feary, Shopper Marketing Manager for Tesco at Coca-Cola said, “We have been working closely with Tesco
to develop an exclusive promotion for shoppers in 2007. The X Factor brand appeals to all members of the family,
allowing us to deliver an in-store programme that connects with a broad range of Tesco shoppers whilst also providing
consumers with a unique and memorable brand experience.”
The third series of The X Factor was the highest rated show on ITV1 in 2006 for 16-34-year-olds, and consistently
performed above the channel’s prime time average. The show consistently won its time slot for its target demographic
of 16-34-year-olds with the finale attracting a massive audience of 10.8 million viewers.
UnDerGroUnD ernie Goes worLDwiDe
Joella Productions has appointed BBC Worldwide as an international programme sales and merchandising
agent for Underground Ernie.
The deal assigns BBC Worldwide cross-media rights including global program distribution and mer-
chandising. The new series will make its international debut at this year’s Mipcom.
Underground Ernie, a CGI animation created by John Deery and Sid Rainey from Joella
Productions, first hit UK screens in June 2006. The 26 x 12 minute series is currently in its
third run on CBeebies in the UK where it regularly takes the top spot. In March 2007, Ernie
attracted 220,000 viewers for an 11% audience share.
John Deery, Managing Director of Joella Productions, said, “BBC Worldwide is the most
successful distributor of TV programming in Europe so we are very happy with the arrange-
ment. We are extremely pleased with the success we have had with the show in the UK so
far and we are confident this deal will help us to continue Ernie’s success worldwide.”
Annette Banham, Children’s Marketing Director, BBC Worldwide, continued, “We are delighted
to be working with Joella on Underground Ernie and are looking forward to showcasing the
programme’s many qualities at Mipcom.”
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