TOTAL LICENSING
in 103 countries around the world merchandising and retail operations land is focusing even more on for-
LazyTown is officially the fastest gro- outside of North America and Can- mats that work well for digital media
wing Children’s TV programme in the ada. in order to become a market leader
world. They will be showcasing their inte- in distributing short formats.
From MGA Entertainment, TLC will grated International licensing, mer- IS Designs will be exhibiting Purr-
exhibit a selection chandising and retail campaigns in rfect Cats and The Journey of Rather
of properties inclu- support of their first Rory. Purrrfect
ding Baby Annabell, self-produced fea- Cats is a con-
and Baby Born. Also ture films – Iron Man cept based on
showcased will be and The Incredible the dream of a
Little Tikes and Yum- Hulk – scheduled young girl from
mi Land, the scen- for theatrical release the North West
ted dolls for girls. in Summer 2008. of England, it is
Bratz will also have Marvel is also fo- based on a pla-
a strong presence at cused on continued net that evolves
the show. support of its clas- around cats
Catering to a youn- sic character licens- and dogs, aimed
ger market, TLC will ing business with at children aged
highlight its latest ac- Spider-Man, Marvel two upwards.
tivity with Ged Back- Comics, Spider-Man Also aimed
land’s GoochiCoo as & Friends, and Marvel Heroes. at children of two and above is The
well as Humphrey’s 4T2 produces interactive online Journey of Rather Rory. In Rory’s
Corner. marketing in the form of immersive world, anything is possible, there is
Finally from TLC En- games and content managed web- wisdom, magic and entertainment.
tertainment’s portfo- sites aimed at children ages six to IS Designs already produce greeting
lio the latest activity sixteen. Clients include Lego, GMTV, cards, bedroom décor and home
from Minikim’s Love Is… will be on BBC Worldwide and Egmont. furnishings. They are looking to sign
show. TV-Loonland is an independent licenses for nightwear, sleepwear,
Carte Blanche Greetings’ Me to brand management company known footwear, party products, food, toys
You is one of the fastest growing, for developing, producing and dis- and stationery.
non-media based character brands tributing programming primarily in Established in 1999, UK-based Last
worldwide, generating retail sales in the children’s and youth market. TV- Lemon originates, produces and
excess of $800 million annually and Loonland enjoys worldwide manages graphic-based
still growing. distribution success with character properties
The popularity of Me to You can be shows such as Pettson and their commercial
shown through the 25 million web- and Findus, The Cramp exploitation through
site hits each month, 300,000 collec- Twins, Transfor- licensing.
tors and the expansion of licensing mers, My Little Properties
opportunities and new partnerships Pony and Little being show-
with some of the world’s biggest re- Princess. BasedBased onon cased include
tailers. the international best-sell- Vimrod (for greetings
Marvel Entertainment Inter- ing children’s picture books cards and a 20-title
national Ltd, based in London, is by award-winning author book deal with Har-
responsible for overseeing licensing, and illustrator Tony Ross, per Collins), Harold’s
Little Princess is a 65 x 11’ Planet (greetings
animation series for chil- cards), Bless this
dren between 2-6 years Chick (online icon
old and currentlyy airsairs onon generating machine,
Milkshake!, Five and Five Life. Already with a major gift license deal for
sold to over 100 countries world- 2008) and The Brain Waves (Dor-
wide, so far in 2007 a Little Princess ling Kindersley DK’s success in kids’
DVD has been successfully released publishing, major publishing schedule
and Martin Yaffe International has over next 3 years).
been granted the toy license. TV- Metrostar represents TV and en-
Loonland will also be exhibiting the tertainment brands to the licensing
new show Pat & Stan and the short- publishing industries. Its TV clients
form animation, The Owl. in the UK include Kudos, Optomen
Besides ‘classic’ TV-formats, TV-Loon- and Hotbed Media who make shows
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