TOTAL LICENSING
Show Hours
Licensing Asia 2007 will take place
Oct 31 10am - 6pm
at the Tokyo International Exhibition
Nov 1 10am - 6pm
Center from October 30 to No-
Nov 2 10am - 5pm
vember 2 this year with an increased
number of exhibitors from both the
Venue
Japanese domestic market and over-
Tokyo International
seas.
Exhibition Center
This is the seventh annual Licensing
‘Tokyo Big Sight’
Asia event and the show has grown
East Hall 4
from 43 exhibitors in its inaugural
2001 event to over 100 exhibitors this
Organiser
year. Visitor numbers, too, have grown
Nikkei Inc
significantly. The first show in 2001
attracted a little over 4000 visitors.
Sponsor
By 2006 this had grown to 8773 visi-
property was introduced into the US A major Korean company taking space
LIMA (Licensing
tors and the organisers are confident
market in 1998 and
planetpals.com is D&P System Inc, who will focus on
Industry Merchandisers’
that the 2007 event will continue this
now ranks as one of the top hundred Pascualina. The Pascualina diaries have
Association)
growth pattern.
websites for children aged four to been published for over seventeen
The 2007 event provides a combi-
eleven. years in both Spanish and English.
nation of regular exhibitors, such as
In all, eleven overseas companies are Recently they have also launched in
Empire International, Character Data-
exhibiting at Licensing Asia this year Polish and Korean. D&P are now ac-
bank, IMG, OLC Rights Entertainment,
from the United States, the UK and tively licensing the property through-
Sanrio, Cosmo, Sega, and Dentsu to a
Korea. out Asia.
number of exhibitors new to the event
this year including overseas exhibitors
One property that is currently attracting attention in Japan is Kapibarasan,
such as the UK’s V&A, Global Brands
based on the Capybara from South America which is said to be the world’s
and The Edison Foundation from New
largest rodent.
Jersey.
Banpresto Co from Tokyo have created a new animal character based on the
Over and above regular exhibitors,
rodent and a picture book, featuring the adventures of Kapibarasan has sold
the show features a Creators Gallery
over 100,000 copies.
where around thirty new properties
The character is targeted at women in their 20s and 30s and was created by
will debut.
Tryworks, a group of five female authors.
One of these is Plan-
In all, more than 100 licensed products have been signed in the last two
etpals, billed as being
years ranging from publishing to plush. Over and above these a four-scene
a ‘trusted brand for
cartoon has been licensed for use on cellphones and wallpaper and the car-
green marketing to
toon strip featuring the characters appears in magazines including Bonte and
kids’. Planetpals is
Nee Nee.
a leading website
dedicated to eco-
conscious messaging
and the property has
been used in a number
of green marketing cam-
paigns run by leading food
and beverage companies
as well as large retailers.
Existing licensees include
Janet Leigh,
Dante Con-
fections and
Digital Sound
Productions. The
144
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164