NEWS
TOTAL LICENSING
TAFFY ENTERTAINMENT COMPLETES A RAFT OF DEALS
WITH NEW CODE LYOKO LICENSEES
Taffy Entertainment has completed a variety of licensing deals on behalf of Code Lyoko. Hot on the heels of a successful
QSR in-store promotion with Carl’s Jr. and Hardee’s quick-service hamburger chains in the USA and Singapore, Taffy En-
tertainment has signed deals with EMI/Caroline Records for a music CD, software publisher Mindscape for a new PC
and Sony Playstation 2 game and new t-shirts from Headline Entertainment.
EMI/Caroline Records recently released the CD Code Lyoko – Featuring The Subdigitals, featuring
music from – and inspired by – the animated series. It also features a bonus music video for the song
“Planet Net.” The CD follows last year’s release of the title song from the show, A World Without
Danger, which reached number one on iTunes in the Children’s Music category. The CD is avail-
able both in the US and internationally.
Mindscape will be designing new video games for the PC and Sony Playstation 2 platforms,
each focused around Code Lyoko’s heroes. The games will be released in 2008 in the US,
UK and France. In 2007, The Game Factory will have launched two of their own video games
based on the show. The Nintendo DS game hit US retailers at the beginning of June and a
Code Lyoko game for the new Wii platform will be out for the 2007 holiday season.
In the apparel category, Headline Entertainment will debut a new line of Code Lyoko-in-
spired t-shirts this month at specialty retailers in the US.
Utilising the latest advances in 2D and 3D computer graphics imagery (CGI), Code Lyoko
follows the adventures of four “ordinary” students who discover the existence of a mysteri-
ous parallel universe, a virtual world called Lyoko. Now the students, who are joined by Aelita,
a virtual being from Lyoko, must lead double lives: ordinary boarding school students on Earth and action heroes inside
the digital world of Lyoko.
KIDz ENTERTAINMENT NAMES NEW CEO
Kidz Entertainment has promoted former VP of Licens- has just opened an office in Stockholm to add to its ex-
ing Anna Lisa McBride to the newly-created role of com- isting offices in Copenhagen, London, New York, Prague,
pany CEO. The promotion comes as part of a restruc- Warsaw, Moscow, and Budapest.
ture following the successful merger with EEMC which McBride said, “This is a huge challenge and I am looking
makes Kidz Entertainment the largest integrated brand forward to it immensely. These are very exciting times for
marketing agency in Nordic, and gives the company a sig- Kidz Entertainment as we aim to take the entire business
nificant presence in Eastern Europe. As well as McBride forward. One of my main responsibilities will be to super-
as CEO, the newly configured company features a three vise brand management and brand development and to
man board of directors headed by Morten Geschwendt- bridge the gap between brand management and sales.”
ner who is now Chairman of the Board and President of Company chairman Morten Geschwendtner says a re-
Licensing and Special Projects. Claus Tømming becomes structure was inevitable in the light of the EEMC merger
President of Entertainment and KJ Istok becomes Presi- and Kidz Entertainment’s sustained growth over the past
dent of Emerging Markets. two years. Geschwendtner said, “With new staff, new of-
Anna Lisa McBride says she is thrilled and excited with fices, and a new structure in place I am confident that
her new job. She plans to take a hands-on role in the day we are well set to make an even bigger impact on both
to day running of the rapidly-expanding company, which markets and our industry in the coming years.”
GRANADA TO LAuNCH BOOWA & KWALA AT MIPCOM JR
Granada International will launch Boowa & Kwala, a new animated series for pre-school children at Mipcom Junior.
Already popular with children all over the world through the Boowa & Kwala website, this
52 x 5 minutes show produced by P.M.M.P. for Canal J helps children to develop their own
imagination by promoting learning through music and song.
Boowa & Kwala are inseparable friends who share many adventures. Helped by their two
families - The Wawas who are modern and technologically savvy and The Koalas who are
more traditional and down-to-earth – they discover the world around them.
In each show a new activity is learned as the audience interacts with the two characters
- Boowa, a big blue dog who has a sense of humour and loves playing, laughing and singing,
and Kwala, a small inquisitive yellow koala who is full of energy and a little bit cheeky.
The Boowa & Kwala website (www.boowakwala.com) is part of the
uptoten.com platform
– which, as one of the leading children’s websites with more than 1100 interactive activi-
ties available in multi-language format, is visited by children from more than 200 territories
throughout the world.
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