NEWS
TOTAL LICENSING
BRATZ WEB COMMUNITY DEBUTS
Be-Bratz.com, a new a special necklace that comes pack- pet) in order to enter a world devoted
Bratz fashion doll line aged with one of three new Bratz to their MyePet. After adopting and
and web-based com- fashion dolls. The necklace doubles as naming their MyePet online, kids start
munity developed by a USB key that unlocks the Be-Bratz. in My Room to interact with their
MGA Entertainment, com world. Outfitted with the neces- MyePet in an immersive 3D environ-
debuted in BETA for- sary components for parents to feel ment. Next, they can wander over to
mat recently. Be-Bratz. secure knowing that
Be-Bratz.com is the
MyePets.com Flea Market to “pur-
com combines creativ- being monitored for safety, users can chase” anything necessary for their
ity, communication, mu- text message each other on the site, virtual domain. Accessories, clothing,
sic, games and fashion into one online with live chat coming later this year. furnishings, decorations and more are
world where girls ages 6 and up can The new launch comes on the heels of available for each MyePet’s My Room.
safely explore and interact either by the Bratz movie debut which is open- A myriad of other activities including
themselves or with other Be-Bratz. ing in over thirty territories this Fall, the MyePets Vet (to maintain health),
com users. followed by the DVD release before MyePets Spa (to chill and relax), the
“Be-Bratz.com is an immersive vir- the Holiday season. MyePets Arcade (for games galore)
tual world that extends On a different note, Rescue Pets: My- and more. In addition, simple-phrased
the immensely popular
ePets.com, (www.myepets.com) is a text messaging so kids/MyePets own-
Bratz brand into the on- virtual play world for boys and girls, ers can communicate with each other
line space through stimu- now live online. The experience of is possible in a safe and secure PDA
lating activities, a highly adopting, naming and taking care of interface on
www.myepets.com.
personalized ‘MyPage’, a one of the pets on-
customizable 3-D room, line focuses on teach- MARVEL AND SONY PLAN
and fun, safe communica- ing children ages four
FOR NEW SPIDERMAN
tion tools. The online ex- and up simple decision
perience is ubiquitous in making and nurturing
SERIES
play patterns of today’s young girls, so skills in a safe and imag-
Marvel Studios and Sony Pictures Television report
this connection between doll and web inative environment.
that they are increasing their plan for the new The
is a natural for MGA, especially given Owners of Rescue
Spectacular Spider-Man series from thirteen to
the success of our past toy/web initia- Pets:
MyePets.com en-
twenty-six half hour episodes.
tives,” said Isaac Larian, CEO of MGA ter their secret code
The first series will begin airing early next year on
Entertainment. (included with the
The CW.
Be-Bratz.com is accessible only with purchase of their plush
NEW FOOTBALL DEALS FROM CPS
Following on from their representa- The format is similar to features seen figer, Fly 53, Bench, Loake Bros, Ir-
tion of Everton FC and West Ham, in men’s magazine with participants regular Choice and JVC.
Copyright Promotions Sport in the shot in a high quality lifestyle pose. On a different note, in a deal brokered
UK report that Everton will appear Players and/or celebs are photo- by Copyright Promotions Sport, West
in a new catalogue entitled Beyond graphed in various fashion and life- Ham United has appointed New Era
the Game. style items from designer brands Caps as a major licensee for apparel
The catalogue is the creation of Be- featured in the issue with a cut-out, and headwear.
yond 1 for Premier League football description and price of the selected The deal covers a wide variety of
clubs to connect with their army of products on the opposite page. The products including fleeces, sweat tops,
fans. club then distributes 10,000 copies of shirts, jackets, shorts, shirts, scarves,
The Everton book will feature first the book to selected fans from the headwear and gloves.
team players, legends and celebrity club’s database. The book is backed All of the items can be dual-branded
fans showcasting their life ‘Beyond by a club website selling the featured with West Ham United and New Era
the game’. items to fans. logos.
Designed to engage keen supporters Commenting on the signing, Gud-
and other non football fans, the cata- munur Gislason, West Ham United’s
logue sells a slice of the players’ or Director of Retail and Merchandis-
celebs’ lifestyle with the added bene- ing said, “West Ham United is very
fit of the club’s equity and fan loyalty. pleased to have signed this contract
Participating brands include Hugo with New Era caps. We are looking
Boss, Ted Baker, Totem Praia, Jamie forward to working with New Era to
Jewellery, Jakes of Soho, Tommy Hil- offer our fans great new products”.
50
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