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TOTAL LICENSING
On November 6 this year, licensing pro-
Munich-based Euro Lizenzen will that would express a shared philoso-
fessionals from Europe will meet at this
major on two key properties at Li- phy. As they sipped after-work drinks,
Autumn’s biggest industry event in Ger-
censing Market this year – Bobbypin Rose found herself doodling on a nap-
many: the Licensing Market 2007, the
and Fido Dido. kin. She came up with an innocent, lan-
LIMA Gala and the Presentation of the
Bobbypin is a fashion brand targeting ky, laidback character with a long face
LIMA Germany Awards in Munich.
at twelve years and up. The concept and wiry hair. He exuded a disarming,
The event, as last year, will be held at the
was created by American designer guileless confidence, an inner wisdom,
Bayerischer Hof hotel which provides
and illustrator Jeffrey Fulvimari and and free spirit. Ferrone named him
the setting for the exhibition, company
the property is already successful in Fido Dido and, together with Rose,
presentations, a series of seminars and,
the UK. had him stenciled onto T-shirts with
of course, the gala night.
Jeffrey’s work has graced the pages of the credo: “Fido is for Fido,
Companies returning to Licensing Mar-
nearly every fashion magazine from Fido is against no one
ket this year include Super RTL with
Vogue to Elle to Cosmogirl and, ad- In the past twenty
popular brands such as Toggo and
ditionally, he has been commissioned years Fido has spear-
Toggolino as well as licensed entertain-
to work on various fashion projects, headed one of the
ment including Element Girls, Disney’s
television commercials, and print ad- most successful cam-
Kim Possible and Bob the Builder. Ad-
vertising campaigns around the globe paigns in 7UP history,
ditional companies returning to the
for the likes of Pepsi, Kodak, Chanel, been an advocate for
event include Copyright Promotions
Stila Cosmetics, The Gap, Kenneth Amnesty International
(Pink Panther, Snoopy), Warner Bros,
Cole and Anna Sui. and has starred on one
Nickelodeon, and MerchandisingMe-
Jeffrey Fulvimari also illustrated of the top selling active wear lines
dia. Companies exhibiting for the first
Madonna’s first children’s book, The in Brazil. His image can be found on
time include Gelini, g.l.a.m and IMG.
English Roses, and recently he was candy bars, bed linens, bags, perfume
In all, over one thousand visitors at-
commissioned to bottles, watches, too-
tended last year and, as a result of
create two scarf thpaste tubes, and golf
highly positive feedback, LIMA Ger-
designs for Louis clubs.
many fully expect this number to rise
Vuitton. “We are absolutely
this year. Twenty eight exhibitors will be
The bobbypin brand delighted to bring this
present who will have an information
consists of colourful phenomenal licensing
area in the Atrium and further displays
illustrated girls and success back to life“
in other suites and rooms within the
whimsical messages. said Guenter Vetter
hotel. In addition to the exhibit side,
Euro Lizenzen, hea- of Euro Lizenzen who
the event will include a series of short
ded by Guenter will act as Honest
seminars held throughout the day and
Vetter is managing Entertainment’s licen-
covering different aspects of the busi-
the Bobbypin licen- sing agent for Germa-
ness. Speakers include Norbert Less-
sing program in German-speaking ny, Austria and Switzerland.
mann, Divisional Merchandise Man-
territories and negotiations for key A newcomer to this year’s Licensing
ager for Toys R Us GmbH, Peter Boder
product categories of apparel, fashion Market is Active Merchandising.
of United Labels AG, Jana Blaschka
and beauty accessories, stationery, pa- Headed by Anita Van Esch, who has
from Happy Toys GmbH and Werner
per products, bags and cosmetics are been in the industry both domesti-
Lenzner of Eurotoys.
underway. cally and internationally for over ten
Finally, the evening will see this year’s
In a New York bar in 1985, photogra- years, the new agency was formed
LIMA Gala including the presenta-
phy business owner Joanna Ferrone earlier this year.
tion of the LIMA Germany Awards for
and art director Sue Rose were trying To date, Anita has signed to support
2007.
to come up with a creative vehicle Nickelodeon in their promotional
113
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