This page contains a Flash digital edition of a book.
TOTAL LICENSING
million visitors online. The Museum is The V&A stand will include a Shoe Blonde Pilot will be exhibiting their
also a world-class science research Charm Bracelet and Bow Secret Wings range. Just launched in
centre, employing 300 scientists and Jewellery based on 1940s Toys’R’Us and designed to
working with over 60 countries to and 1950s shoes in the complement the best-sell-
help conserve the natural world. Li- V&A’s collections and ing stationery and
censing is a key part of the strategy a striped silk day back to school
to promote and support the Muse-
um’s work
This year, the Museum will be show-
casing their new license with Wow!
Stuff – a range of natural history
and science kits to be sold in WH
Smith and other major retailers this
Autumn. Following a successful first
year, Marks and Spencer are extend-
dress from 1947, Couture Diaries,
products - now enhanced & expand-
ing their licensed children’s clothes
Calendar and Address Books, Table-
ed for their third season - Toys’R’Us
ware – a range featuring images from
have introduced a Secret Wings Bed-
the John French archive, accessories
room Range including duvet, pillow,
– a range of silk embroidered shoe
fleece throw, bedside clock, lamp-
bags, shoe stuffers, glasses holders
shade, laundry basket and more.
and laundry bags inspired by fash-
Also new for this year, Secret Wings
ion items and illustrations from the
has become a regular feature of Eg-
Golden Age and also a Golden Age
mont’s ‘Daisy’ magazine. Targeted at
of Couture CD – a collection of
4-7 year old girls and with monthly
songs celebrating the ‘Golden Age’.
sales of more than 50,000 copies, this
Yarto Licensing is exhibiting Hack- brings the Secret Wings characters
man – a Dog in a Bucket again this to a further audience.
year. Hackman has attracted the pub- To complement and further develop
lishers Harper Collins who have pro- the property and its fan base, Blonde
duced two hardback books showing Pilot is launching a dedicated Secret
Hackman’s adventures. wings website. The entirely ‘Flash’
Now, Village Productions has signed based site will feature animation and
a significant new deal with The Yarto interactive games along with features,
Group to develop a television series illustrations and stories from the
range now featuring scorpions and
based on the character Hackman. Vil- newly developed Secret Wings con-
butterflies. New ranges from Great
lage has already signed an initial deal cept.
Gizmos, Next and Creative Cakes
with Czech animation house Bonton In addition, the first children’s books
demonstrate the continuing success
to produce the pilot and series once and illustrated stories featuring the
of the NHM licensing programme.
fully financed. adventures of the Insect Enchanted
V&A Enterprises is the trading
Hackman – Dog in a Bucket is a com- Princesses of Pollen will be in shops
company of the Victoria and Albert
edy adventure featur- in time for Christmas this
Museum, London. The Victoria and
ing a canine whose year.
Albert Museum’s The Golden Age of
persistant ‘medical With overseas li-
Couture: Paris and London 1947 –
problem’ means the censes in
1957 exhibition provides the inspira-
continual wearing South Africa
tion for a new range of licensed prod-
of his yellow bucket performing
uct: from accessories, to homeware,
which leads to con- strongly and
stationery and CDs. This exhibition
stant visits to a pet announce-
focuses on the decade that Chris-
shrink of dubious repute.
tian Dior described as the ‘Golden
Hackman will be
Age’ of haute couture. In 1947 Dior’s
produced as a
first collection ‘New Look’ shocked
52x11minute
and delighted the fashion world. The
2D animated
displays of gowns and tailoring in the
series, with Vil-
exhibition, combined with the his-
lage structuring
torical stories which surround these
the whole deal
items provide a catalyst for the V&A’s
from start to fin-
brand and presence.
ished series.
102
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