TOTAL LICENSING
HONG KONG SHOW ATTRACTS
RECORD VISITOR NUMBERS
A record-breaking 11,162 visitors at-
tended the Hong Kong Licensing Show
in July, including more than 4,000 visi-
tors from outside Hong Kong. Attend-
ees from the Chinese mainland led
the way, followed by Japan, Taiwan, the
Philippines, Korea, the USA, Singapore,
Thailand, Australia and Malaysia.
The show featured more than 300
brands and properties promoted by
over 120 exhibitors from around the
world. Exhibitors included YGM Trad-
ing, which promoted Michel René, Guy
Laroche and Charles Jourdan brands
at the fair’s new Lifestyle Pavilion.
“It was our debut appearance, and we
received many enquiries about Michel
René,” said a YGM Trading spokes-
person. “Our company used to focus
on apparel, so our participation here
gives us the opportunity of extending
the brand into other categories, like
sunglasses, watches and bed linen,”
said the spokesperson. of items, including cups, watches and spective deals are under review.” Ms
Another exhibitor was BrandElite Li- stationery. “Most of our prospective Chor added that the show was an
censing Ltd, an agent for a number of buyers are interested in retail distri- effective platform for exploring busi-
characters from Japan, Korea, Europe bution, while some propose to extend ness opportunities in Asia, especially
and the US. “We received numerous our brands into areas such as spec- the Chinese mainland.
enquiries, and a number of deals are tacles and sporting goods,” said Mar- Many visitors came from the mainland,
now under negotiation,” said Execu- keting Officer Grace Chiu. Ms Chiu where the licensing industry is boom-
tive Director Wennie Wong. added that the fair was ing. “My major aim is to get acquainted
Automobile brand Mini, to- effective in reaching po- with more international brands and
gether with cartoon char- tential partners and that explore partnership opportunities,”
acters The Shenbingkids, the company would said Shenzhen Dongxing Industrial Co
Postman Pat and Katakune, definitely return. Ltd’s General Manager Wang Dong
were particularly well Another new- Xu. “The mainland falls short of mar-
received, according comer was Global ket information about licensing, so this
to Ms Wong. “This is Brands Group Pte event is a very important channel for
our fourth year at the Ltd, which repre- us to gather information.”
fair, and the quality of sents FIFA, the Zhongshan Fuji Chemical’s Liang Qiu
buyers continues to PGA, FIBA, FA Fang was equally impressed. “This is
improve. We will be England, Bum really eye-opening. There are so many
certainly back next Equipment and brands and products here. It is very
year,” she added. Chorion. Christie focused and the scale is huge. We do
World Team Management Chor, the company’s As- not have such shows in the mainland,”
Ltd, which owns the AC sistant Marketing Man- she said.
Milan and UEFA Euro 08 ager, was pleased with According to a TDC research report,
licenses, exhibited for the the “enthusiastic en- “China’s Licensing Market and Hong
first time at the show. The quiries” she received, Kong’s role,” Hong Kong is an ideal
company produces a variety noting that “some pro- gateway for licensing companies look-
135
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