TOTAL LICENSING
such as Spooks, Life on Mars, The into an agreement whereby Popeye regular ranges going into New Look
Great British Menu and Star Por- is seen fighting climate change on be- and Dunnes in the stationery, bag,
traits. Entertainment clients include
psychic medium Derek Acorah and
pre-school music maestro Tin Pan
Annie Music.
Tin Pan Annie Music
will be launched at
Brand Licensing with
appearances by De-
rek Acorah.
Allsorts Licen-
sing’s Betty Boop
has 30 licensees for
the property in the
UK market and a
good number of the-
half of New Green Energy available nightwear and underwear categories.
se have been in place
from Ecotricity. New properties on the roster include
for several years.
Flash Gordon, not just in his classic Sandra Boynton, the popular Ameri-
Popeye and Olive
form but also in the new series on can humourist, songwriter, children’s
Oyl are enjoying a
the Sci Fi Channel will be showcased. author and illustrator whose famous
growing list of licen-
This comprises 22 x 1 hour live ac- card with the message “Hippo Birdie
sees principally in
tion episodes and is slated to air early Two Ewes” which has sold over 10
the apparel category.
next year. Deals are already in place million copies to date.
In the last twelve
with Fashion UK and TMI Solutions Allsorts are also launching a new pro-
months, licensees have tended to use
in the apparel category. perty - Miss Dolly which is already
Olive Oyl on her own as a purely fe-
The range of Marilyn Monroe ima- enjoyed significant success in France.
male oriented property.
gery available from Shaw Family Ar- Jane Evans Licensing Consultan-
Allsorts has also recently entered
chives is also being exhibited, with cy develops and manages European
84
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