NEWS
TOTAL LICENSING
ALICOM LICENSING
BIC ANNOUNCES COLLABORATION
ANNOUNCE A
WITH BOBBYPIN
PROMOTION AND
Stationery manufacturer BIC has teamed up with design brand Bobbypin in an
NEW MANAGER exclusive licensing deal.
Alicom Licensing has announced an ad-
Bobbypin was created by Jeffrey Fulvimari, who has worked with famous names
dition to their team. David Jensen will
such as Madonna and Louis Vuitton. Created to appeal to girls of all ages, the
join as their new Brand Manager.
brand is characterised by Jeffrey’s style - illustrated girls, all over print patterns and
Prior to joining Alicom Licensing, David
messages. The two products in the range include a pack of three ball pens, each
Martin Aberg has recently graduated with a Master of
featuring different Bobbypin designs. A further design has been developed for the
Science degree in Business Administra-
BIC Turn & Up Fountain Pen.
tion and Economics, Major in Strategic
Emma Lawley, Marketing Manager, BIC UK & Ireland, believes the combination of
Management and a Bachelor in Finance
two global brands provides an opportunity for retailers to capitalise: “This license
at Lund University.
demonstrates BIC’s ability to partner with brands of the ‘here and now’. As a
Alicom Licensing is also promoting
company we are always looking for new ways to connect with our diverse market
Martin Aberg to Executive Brand Man-
and Bobbypin underpins our commitment to develop innovative partnerships that
ager, effective immediately. In his new
do just this. Previous licensing deals, such as Harry Potter and Disney have proved
position, Martin will be part of the
highly successful and we expect the Bobbypin range to follow suit.”
strategic decision-making team as he
Alicia Davenport, Director of DRi Licensing, the Agency that manages the Bobbypin
looks for strategic and efficient ways
brand internationally, said, “We are delighted to be joining forces with BIC, such a
to manage Alicom’s and its clients’ busi-
world-renowned company in their field. For DRi, this agreement is a mark of recog-
nition of the attractiveness and appeal of the Bobbypin brand. This is an exciting
David Jensen
ness growth in the Scandinavian market
place. He will also be supervising the
and prestigious endorsement of our growing Bobbypin licensing programme and
team of Brand Managers.
we look forward to working with BIC and to a very successful association.”
DECODE ENTERTAINMENT’S FRANNY’S FEET STEPS
ABOARD ROCKET FOR UK LICENSING
Decode Entertainment has signed up Rocket Licensing as broadcast and video agreements for Franny’s Feet, cover-
UK licensing agent for its hit preschool property Fran- ing more than 150 countries. The show is currently airing
ny’s Feet. with excellent ratings on PBS in the US and on major
The company has already completed a deal for costume international channels including ABC Australia, France 5,
characters with Rainbow Productions for Europe. Disney Channel Germany, Cartoon Network in Japan,
Beth Stevenson, Executive Vice President, Development Korea and Taiwan, Italy’s Rai, TV2 Denmark and TV12 Sin-
and Production at Decode gapore.
Entertainment said, “Con- Decode has recently
sumer products is a key focus signed a major licensing
for us for Franny’s Feet and deal with Playskool for
the appointment of Rocket the worldwide master
as UK agent is a key step in toy and game license for
building the licensing and Franny’s Feet. A series of
merchandising presence of toys and games incorpo-
the brand across the UK and rating dolls, accessories,
Europe.” role play, games and puzz-
Rocket Licensing’s Joint Man- les are set to launch in
aging Director RobRob �ijerat-ijerat- 2008.
na added, “�e think this is a Additionally, Penguin
great show which is not only Group (USA) and Simon
combines wonderful story- & Schuster have come
telling but also has a strong educational aspect. There has on board as publishing partners for the US and North
been a lot of interest from potential licensees and we are America.
close to confirming some more key deals, which we hope Grosset & Dunlap, an imprint of Penguin Young Readers
to be able to announce at the Brand Licensing Show.” Group is set to launch storybooks, readers, stickerbooks,
Franny’s Feet is a commission by Five in the UK, airing on a series of novelty books such as board, lift-the-flap and
its popular Milkshake block, and Canada’s Family Chan- word game activity books in 2008 and Sımon & Schuster
nel. will launch color and activity books and kits which will
To date, Decode has concluded more than 80 television also roll out in stores during 2008.
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