TOTAL LICENSING
Paddington...
... a well-travelled bear!
Paddington, the small On the publishing side, the first Pad- visited the National Bank of Peru in
bear with the duffel dington Bear book in Japan was Lima where he asked for a meeting
coat and Wellington published by Fukuinkan Stoten forty with the manager.
boots has not only years ago, since when the character Although there seemed to be a lan-
transcended ages but has appeared in dozens of languages guage barrier between him and the
has proved remarkably from Polish to Hebrew and even Lat- bank representative, he managed to
capable of crossing na- in when Ursus Nominee Paddington explain the reasons behind his re-
tional barriers with (A Bear called Paddington) was pub- quest and acquired a supply of 5000
relative ease. lished in 1999. centavos which he proudly returned
From the earliest days, Beyond books, Paddington has also to England. The coins were used for
Paddington books have enjoyed a globetrotting lifestyle. Back Paddington toys and, later appeared
been published in a in 1969, a rock group in New Zealand in the pocket of the Aunt Lucy plush!
number of different called themselves The Paddington But that is not the end of Padding-
languages, including all Bears. ton’s connection with Peru. As Ni-
European languages It is appropriate, of course, that Peru cholas Durbridge explained, “We ac-
and now Eastern Eu- should figure in Paddington’s inter- tually have licensees for Paddington in
ropean and Russian. national activities. In the early 1970s, Peru. We have Paddington marmalade
In addition, the novels Gabrielle Designs who manufactured from Anderson’s Foods together with
As readers will
have been published in Japan for over the original Paddington Bear soft a range of plush toys”.
know from recent
twenty years and this year will be toys, decided to arm the toy with a Of course the three Paddington tele-
issues, Paddington
published for the first time in China. small suitcase in which there was a vision series, (the original FilmFair, the
Bear is preparing
For a character that comes across so tiny jar of marmalade , a picture of Hanna-Barbera series in the 1980s
to celebrate his 50
th
quintessentially English, maybe that Paddington’s Aunt Lucy and some Pe- and the most recent Cinar series)
birthday next year.
is surprising. However, whilst Pad- ruvian centavos. Shirley Clarkson ran
In a series of
dington’s lifestyle is very British, the Gabrielle Designs and her father, then
Paddington’s Aunt Lucy from the
features covering
bear himself is an immigrant, arriving in his seventies, travelled to Peru and Anderson licensed range in Peru
the history of this
in London from Peru, with a suitcase
classic character,
and a label around his neck reading
we have talked
‘Please look after this bear. Thank
to Paddington
you.’
creator Michael
As Nicholas Durbridge of Copyrights
Bond and to his
explains, the fact that he is an im-
daughter Karen
migrant is an important factor in his
Jankel about her
success. “As an immigrant, Paddington
role in Paddington’s
is a great social commentator on the
development.
oddities of the English. There are mil-
For this issue, we
lions of people moving around the
talk to Nicholas
world and Paddington’s immigrant
Durbridge at
status generates a huge amount of
Copyrights about
empathy”.
Paddington
Michael Bond, too, sees Paddington
licensing activities
as a ‘Bear for the people’. As he com-
particularly in
mented, “I am constantly surprised
international
by all the translations because I
markets.
thought that Paddington was essen-
tially an English character. Obviously
Paddington-type situations happen all
over the world”.
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