TOTAL LICENSING
Adventures in Wonderland’, retro along with new sleepwear and ap- development. Last year it launched
textile designs and art deco fashion parel offerings. Stationery, which has retro designs of the Concord Mu-
illustration by Georges Barbier. always played a big part of Withit will sic Group which includes jazz, soul
Georges Barbier was a great French be on show with more designs and and blues labels including Prestige,
illustrator of the concepts. Two new Withit characters Stax, Riverside and Contemporary
early 20th century are also being launched. Many new ar- covering artists such as Miles Davis,
producing haute eas have recently been developed and John Coltrane, Isaac Hayes and Ella
couture fashion il- Withit is now developing throughout Fitzgerald. More than 3,000 album
lustrations as well Europe with over 20 licensees releas- covers are available for licensing.
as book illustration. ing product for Christmas 2007 and The Wright Sisters is a design
As art deco makes a Spring/Summer 2008, in Spain, Ger- company whose work features on
come-back, Bridge- many, France and Benelux. a large number of greetings cards.
man have over 200 Little Withit, the baby col- Their portfolio includes a number of
images from this lection, is also growing. character based images which aim to
artist available for Apparel ranges will appeal to young and old alike. Charac-
licensing. be on show as well ters available for license include the
Look and Learn was as a range of plush. popular ‘magical
a weekly educational Products are all due fairy’ seen
magazine for chil- to launch in Sping in B&Q and
dren, that ran from 2008 in the UK, as Homebase on
1962 until 1982, cov- well as a collection in a large range of
ering a wide variety France. children’s pro-
of topics from bibli- Phizzogs is the ducts.
cal stories to Greek older teen adult Sony Pictures
legends and pirates. brand based Entertain-
Lavish Produc- on classic ste- ment has a se-
tions will be unveiling its internet reotypes, lection of both
property, The Pet Poets Club which with humor- promotional
boasts one of the largest pet-themed ous slogans. and licensing
Myspace sites in the world, with Early product opportunities.
thousands of online subscribers. It is launches for post- These include
described as a social greetings prop- ers have proven pop- the upcoming
erty that is attracting global interest ular with a new range feature film, Angels
in its first year. of computer related products ready and Demons due for release in De-
Withit has been on the market for the iPod and game users. Sleep- cember 2008. The film is based on
since 1991, but it was ten years later wear is also launching next year. the best-selling book by Dan Brown
that the brand moved into Licensing. Intercontinental Licensing, one which was originally published in
Now after six years of growth, it has of the largest and oldest international May 2000, the hardcover version of
over 50 licensees worldwide. A large art licensing companies in the world which stayed on the New York Times
plush range is now developed for has announced its plan to showcase Bestseller List for 126 weeks. To date
Cheeky Monkey and Glamour Puss, three main concepts. there are over a million copies of the
Planet Happy is a place, far away, book in print. The other upcoming
where everyone and everything is film is Cloudy with a Chance of Me-
very happy. It is a land full of colour atballs due out in Spring 2009. The
and fun. story follows an eccentric wannabe
Cheeky Dog is designed by Vanessa scientist, Flint Lockwood, whose
Shamra, a young, illustrator and de- latest contraption is a device desig-
signer based in Melbourne Australia. ned to solve the world hunger crisis,
Her designs aim to appeal to con- with disastrous results. Promotional
sumers across all ages and from all opportunities include The Water
walks of life. Horse: Legend of the Deep, Vantage
Hanadeka, created by internationally Point, 21, Made of Honor, Hancock,
acclaimed photographer Yoneo Mo- The International, Bond 22 and The
rita, uses a “fish-eye” lens to create Pink Panther 2.
the “big nose” effects. Trigger Image is a resource library
Celebrities Entertainment is for creative imagery, providing picture
an international licensing agency for buyers with imagery from a range of
brand extensions and new business photographers.
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