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TOTAL LICENSING
number of visitors attending Brand
Licensing Europe with a particluar
interest in art and design properties
has followed a significant growth pat-
tern and, last year, rose again to an all
time high of 38 per cent.
New exhibitors for 2007 include
Lego, Brandsauce, Bang On The Door,
SHOW TIMES
Milan Collection, Sheepworld and
Christies Images.
Tuesday 2nd
2007 marks the ninth Brand Licensing is a two-day series of complimentary
9am - 6pm
show and a new name for the grow- s e m i n a r
ing exhibition. and work-
Wednesday 3rd
Brand Licensing Europe is expecting shop ses-
9am - 5pm
over 180 exhibitors, including many sions run-
first-timers. Exhibitors will be show- ning along-
casing over 2,000 properties in every side the
possible category. exhibition.
The new name, Brand Licensing Eu- Over two-
rope is a move that days, the
reflects the event’s Licensing
increasing Euro- Academy
pean focus. Brand will cover
Licensing was repo- the topics
sitioned as Europe’s affecting
event for licensing the industry and provide a platform
Some of the bigger names are also re-
and brand extension for debate.
turning to the show, including Twen-
in 2003. Since then, The Screening Suite is doubling in
tieth Century Fox, BBC Worldwide,
European visitors size from last year to accommodate
HIT Entertainment, Granada Ventures
to the show have the studios wanting to participate in
and Jetix Consumer Products. Char-
increased by 48 per this year’s event. The Screening Suite
acter and brand agents look set to
cent and interna- will take over the Pillar Hall, Olympia
be well represented with The Bean-
tional visitors now and is strictly by invitation only.
stalk Group, Coolabi, Global Brands
account for one
fifth of the total au-
dience. Commented
event director Jes-
sica Blue. “We can
confidently say that
Brand Licensing is
now a truly Euro-
pean event and our
exhibitors and visitors feel strongly
about, and fully support, its interna-
tional scope. With that in mind, we
felt it was high time the show’s name
properly reflected the content and
reach of the exhibition and that’s why
we have rebranded as Brand Licens-
ing Europe for 2007.”
The Art and Design Zone has been re- Group, Licensing Management Inter-
New for 2007, The Licensing Academy
named Art, Design and Image Licens- national, Start Licensing and Target
The Screening Suite Timetable for both days:
ing. It will be a section of the event Entertainment taking prime positions
dedicated to this type of licensing. In on the showfloor.
addition to a new name, the area will As we prepare for this year’s show,
09:45 – 10:45 Disney Consumer Products
have its own identity and branding. the following twenty-two pages in-
11:15 – 12:00 Twentieth Century Fox
The newly branded section will be clude a floor plan, exhibitor list and
12:30 – 13:15 Sony Pictures Entertainment
promoted across the visitor and ex- sneak preview of what some of the
13:45 – 14:30 Marvel Entertainment
hibitor marketing campaign as a spe- companies exhibiting this year will be
15:00 – 15:45 Lucas Film (Tues 2nd) and New Line Cinema (Wed 3rd)
cific reason to attend the event. The showcasing.
70
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