TOTAL LICENSING
and retail efforts and Panini/The Li- apparel, toys, games, computer acces- 36 languages.
censing Machine in order to establish sories, DVDs and housewares to new A new property to Bavaria Sonor, Hel-
the Naruto brand in categories such as mobile phone ac- me Heine and his Friends is based on
the German market- cessories from Trendwerk 77. a highly successful book series which
place. In all, Copyright Promotions Germany has sold more than 40 million copies.
Beyond these, Ani- has over 40 licensees for The Simpsons The television series is currently on
ta is licensing Egmont covering more than 1000 products air and a theatrical production will
properties such as which are sold in around 30,000 retail launch in Spring 2009.
FHM, Girlfri- outlets across the country. In Over and above German characters,
ends, Chicca, 2007, more than fifty new Bavaria Sonor also represent Charlie
Sugar, Gogirl, products were added to & Lola from the BBC and Franklin
KClub and- the program including a from Nelvana together with a num-
KickClub, and 3D ice-cream mug in the ber key brands such as Playmobil,
she is also licensing Ziegfeld art for form of Homer’s head, Haribo and Milka.
children, together with Cotkotu. a traditional Simpsons More than 1.7 billion Playmobil fi-
“The properties I am represen- Monopoly game, a bran- gures have been sold to date and
ting range in appeal from children to ded Mp3 player and the name recognition in Ger-
adults. They are ‘timeless’ and don’t the launch of an EA many runs at 98%. The Hari-
rely on television and movie releases. computer game bo Goldbear celebrates
Most of them derive from publishing for various plat- its 85
th
birthday this
properties and each is unique with forms. year and ‘Haribo
a different focus and a different ap- Commenting macht Kinder froh
proach. This gives me the chance to on the success und Erwachsene
offer a diverse portfolio of properties of the program, Ebenso’ is Germany’s best known
that do not compete with eachother. Joachin Knodler said, advertising slogan.
Over and above these I am currently “We are really looking Finally on the sports side, Bava-
negotiating to represent some rights forward to a yellow ria Sonor are representing
from overseas.” Xmas! There are many the Tour de France, the Da-
Copyright Promotions Germany activities planned at kar Rally and the German
are enjoying major success with The retail and we have a Ice Hockey National Team for
Simpsons which has been on air in great FMCG promotion to licensing in German speaking territo-
Germany for more than twenty years support the DVD launch. It creates a ries.
and is aired on Pro 7, Sat 1, Orf 1 and perfect scenario for next year”. EM.Entertainment GmbH are
SF2. The movie opened in July to the Bavaria Sonor, the licensing arm celebrating Tabaluga’s 10
th
anniversa-
best-ever animated film opening in of Bavaria Film, come to Licensing ry this year with a number of new
Germany. On the first weekend alo- Market with a selection of character, products and initiatives. Throughout
ne, 1.6 million Germans visited movie brand and sports properties including this year, the Tabaluga Gluckstour
theatres to see the film. a number of national and international (Happiness tour) is travelling across
According to Joachim Knodler, Di- television programs, together
rector of Copyright Promotions in with a number of series from
Germany, the last two years have seen the parent company.
significant extensions to The Simp- In terms of children’s pro-
sons licensing program. Supported by perties, Bavaria Sonor’s most
strong promotional activities inclu- successful licensing programs
ding a major Nestle cereal on-pack to date have been around The
promotion, licensed products from Maus and the Janosch charac-
all categories are enjoying success ters. The Maus has been aired
including traditional products such as in Germany every Sunday sin-
ce 1971 and, to date, the pro-
perty has attracted over 1000 licen- Germany and Austria, taking in events
sees. The Janosch characters, including such as the Danube Island Festival in
Tigerente, Kleiner Tiger, Kleiner Bar Vienna and the International Kinder-
and Gunter Kastenfrosch have also fest in Berlin. The grand finale will take
been the subject of over 1000 licen- place at Germany’s Europa-Park near
ses over the years. Tigerente celebra- Freiburg.
tes its 30
th
anniversary in 2008 and Ja- During the tour, visitors will have
nosch to date has produced over 200 the chance to support the Tabaluga
titles which have been translated into Children’s Foundation and World Visi-
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