TOTAL LICENSING
The latest addition to DRi’s portfolio Target also represents the latest web nightwear, underwear and socks
is Symfollies, the 3D animated chil- sensation, Meegos. launched with UK high street retail-
dren’s series. Also this year, they are previewing a ers in May 2007. The ranges of PJ sets,
AT New Media will be offering li- selection of new properties. lounge sets, boxer shorts and socks
censors and licensees original serv- The Nutcracker: A Winter’s Fairy use some of the best selling strap
ices and brands at the show. Tale is Target’s first movie project. lines such as ‘Work Less Sleep More’,
The Mosquito Tone is a sound that This modern adaptation of the classic ‘Give Peas a Chance’ and ‘Conserve
only kids can hear. Products are in Nutcracker story’s cast includes Elle Energy’.
development by licensees in a wide Fanning, John Turturro, Nathan Lane
range of categories. and Richard E. Grant.
Urban Freeflow is the organising Hopes are high for Storm Hawks, an
body behind the sport of parkour or action/adventure series set in a fan-
free running. tastical world and aimed at 6-11 year
Roobarb & Custard is a key pro- olds.
gramme in Channel Five’s Milkshake Fluffy Gardens is a new pre-school
scheduling and will soon launch a series that will be showcased this
strong internet presence. The char- year on Target’s stand.
acters are reaching today’s genera- House-Mouse Designs will be ex-
tion of children, whilst enjoying the hibiting their mice characters who
support of parents who remember have been providing entertainment
the original 1970s series, while Fuzzy for twenty-seven years in the US and
Felt lends itself to licensed product will now be branching out into other
extensions, with moveable shapes. territories. Also being showcased
AT Brands helps brand owners to are the HappyHoppers, a collection
maximise the value of their interac- of rabbit characters. Stampabilities
tive rights. has recently licensed 64 new designs
AT Merchandise helps licensees from their line of House-Mouse and
and retailers to capitalise upon the HappyHoppers rubber stamps. They
growing interest in popular charac- have now licensed just under 600
ters emerging from new media and designs in four years. Other licensing
not the traditional TV and movies partners signed include Andrews-
Lunch bags and drinks bottles hit
sources. McMeel/Recycled paper Group
stores in August this year in time for
AT Content helps interactive for House-Mouse greetings
the back-to-school/college period.
content publishers to identify cards, Oklahoma Embroi-
The range predominately targets 12-
and secure licences. dery Supply & Design for
24 year old males.
TAYMAI, which stands for ‘tell embroidery products, Dimensions
Giftware will be sold mainly through
all your mates about it’ is mar- for House-Mouse cross-stitch
the independent market, and will in-
keted by AT New Media and and Artistic Checks for House-
clude items such as boxed mugs, tin
enables the owners of new or Mouse checks. Also signed up
coaster sets, tin boxed playing cards,
established character is Medical Arts Press for
clocks, key rings, shoe laces, air fresh-
properties to build dentistry and medi-
eners and tax disc holders.
public interest and cal designs.
Another focus for Plain Lazy is the
awareness using Male lifestyle
USA and Canada and they have re-
the internet. brand, Plain
Target En- Lazy,
cently signed clothing and headwear
are well
for the Canadian market.
tertainment underway with
The archive represented by Science
has enjoyed their licensing
and Society Picture Library
international programme
(SSPL) includes a vast and diverse
success in the and have al-
range of images mainly drawn from
licensing industry ready signed
three museums: The Science Mu-
with its representa- seven licenses.
seum, The National Railway Museum
tion of shows including In conjunction with
and the National Media Museum. The
Chapman Entertainment’s their European licensing
collections include art deco railway
Fifi and the Flowertots, which recent- agents, Jane Evans Licensing Consul-
posters, natural history illustrations,
ly recorded sales in over 130 territo- tancy, they aim to continue to grow
fashion and advertising pictures and
ries, Five’s Milkshake, Pedigree’s Sindy the programme in the UK and across
thousands of paintings, prints, draw-
and CCI’s Harry and His Bucket Full Europe.
ings and other works of art. SSPL
of Dinosaurs. Licensed product in the form of
also exclusively represents the Royal
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