TOTAL LICENSING
www.hyanstory.com
They look shy but they are very jolly
They are delightful pet friends - HYAN, PPU, TITY and COO!
They dance, run and live together
In
rankey.com, a website that details the popularity rank-
ing information across every sector in Korea, the charac-
ter ranking area has been steady for several months.
The character that has held the 1st place position, with
a 30% market share over eigheightt months, is is HYAN’�TO�Y Y
(www.hyanstory.com), a character developed specifically
with an eco-friendly theme.
Breaking the stereotypical idea about harmony be-
tween black and white and traditional animal characters,
HYAN’�TO�Y promotes the splendor of the natural
world, which in turn, comes across more beautiful than
ever with the addition of HYAN’�TO�Y friends. TheThe cellular phone company who will make them available for
group of friends, including HYAN (also called Hyany), to- download as screen wallpaper.
gether with PPU, TITY, and COO are seen happily leaping
and hopping while they discover the mystery and beauty Daum (www.daum.net) is one of the leading email service
of nature through their unique characters and personali- portals in Korea – a country which has a very developed
ties. TheThe HYAN’�TO�YY animalanimal friendsfriends aree loveded byy chil-chil- internet market – and the company will now be using the
dren and adults alike and it seems that the more people HYAN’�TO�Y characters as part of their services.
see the characters, the more they are attracted to them. HYAN’�TO�Y is, without without doubt, loved loved by by alalll l agesages,, from om
kids to teens and even adults adults who who appreciate eciate the the attracattrac--
�ince HYAN’�TO�Y was launched as a character licens- tive character images and their heart-felt messages.
ing business in 2005, it has concluded commercial con-
tracts with around thirty companies and a number of As a result of this, �ediacorp�ediacorp ediacorp iiss continuing uing ttoo develop develop
different products have been developed. As there is no various content services inin order der toto getget closercloser toto theirtheir
animation, flash or games etc, these are based purely on potential customers and toto provideprovide e anan emailemail serviceservice thatthat
the attractive images of the characters. incorporates the characters’ touching touching messagesmessages.. They y are e
also continuing to develop their cartoon services and li-
In 2007, �ediacorp ediacorp launched launched a a number umber of of images images within within censing businesses. .
their new styleguide and, as a result, have extended their
licensing agreements with further deals signed with exist- This year, �ediacorp participated in the Hong Kong Li-
ing partners. In addition, they have steadily increased the censing �how in July, Licensing International in New York
number of new partners who are launching new ranges in June and the �eoul Character Fair.
of product lines.
New licensed signings include
transportation cards featur-
ing HYAN'�TO�Y character
images, , watchwatches,es,es, , umbrel-el-
las, cushions cushions anandd ccarar ar seatseats.s.
Over and above these, an
agreement will be signed
shortly where the charac-
ters have been licensed by a
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