NEWS
TOTAL LICENSING
BANG ON THE DOOR EXPANDS WITH THE APPOINTMENT
OF NEW LICENSING AGENTS
Bang on the Door has announced the appointment of new licensing agents in Spain and Portugal, Benelux, Scandinavia
and Korea. Each agent will be responsible for developing a licensing strategy for their territory with a localised approach
and identifying relevant licensing partnerships.
Sophia Noguera from Mendia Licensing, who has had success with brands such as Bad Alice, Animal Soup and
Felix the Cat, has been appointed to develop the licensing programme for Bang on the Door across both
Spain and Portugal.
Managing Director of License Connection, Daphne Kellerman, who has been in the licensing industry for over
ten years, has been appointed to represent the Benelux territory.
Bang on the Door will work closely with Freddy Larsen of Mega Merchandising, to roll out a licensing pro-
gramme in Scandinavia. Mega Merchandising manage other well-established brands across Scandinavia and
Finland such as Criterion Licensing and their most successful property, Biker Mice From Mars.
Finally, leading character licensing company, Dick Bruna Korea, will handle the licensing and merchandising for
Bang on the Door in Korea. With a strong reputation and expertise in character licensing in the children’s
market, Dick Bruna Korea will actively identify licensing deals for Bang on the Door in this territory with immediate effect.
Bang on the Door now has over 60 licensees covering territories from Europe and Australia to the Far East. The brand
includes a Bang on the Door baby range of characters with nursery products for the 0 – 3 age group, as well as Bang on
the Door kids for the 4 – 7 year olds.
Bang on the Door is committed to developing the company through the appointment of new licensing agents in other
territories.
JCP ANNOUNCES DEAL WITH NELVANA
OFFICIAL CHARITY OF FLORA ANNOUNCES
LONDON MARATHON 2008 STAFF MOVES
FOR EUROPE
Jetix Europe has announced that its licensing division, JCP (Jetix Consumer
Products), has agreed a deal with Spinal Injuries Association (SIA) to use Clas-
Nelvana Enterprises has an-
sic Sonic The Hedgehog as its charity mascot.
nounced a few changes in its
SIA is the official charity of the Flora London Mara-
European operations.
thon 2008 and this deal will see Classic Sonic The
Marie-Laure Marchand is
Hedgehog being featured throughout SIA’s partici-
now the head of Nelvana En-
pation in the Marathon and other athletic events,
terprises’ Paris office, contin-
including the Great North Run, the Hydro Active
uing to report to Doug Mur-
Challenge and the London Triathlon. The charac-
phy, President of Nelvana
ter will be featured on running vests, a dedi-
Enterprises.
cated website and as part of the charity’s
She will still keep her respon-
marketing and advertising campaigns until
sibilities in the European
the end of 2008.
Marketing and Licensing ar-
Richard Woolf, International Licensing Di-
eas and will be in charge of
rector, JCP said; “We are thrilled to have
supervising and managing
secured a deal with such a worthy cause.
Nelvana’s European con-
‘Classic Sonic’ is a widely recognised and
sumer products’ strategies, as
well-loved character so we’re confident he
well as the Paris office.
will assist in raising the profile of the SIA’s
David Ledoux has been pro-
excellent work.”
moted to Licensing Coordi-
The charity provides specialist support
nator and he will now be in
for people paralysed through a spinal cord
charge of licensing activities
injury and SIA’s new project; “Rebuilding
in Spain/Portugal, Italy, East-
Lives Through Sport.” Mike McCann, SIA
ern Europe, Greece, Israel
Team Events Manager, said “We are aiming
and English-Speaking Africa.
to put half a million pounds into grassroots
Sarah Sakr has now been
wheelchair sports with sponsorship raised
appointed as Licensing and
by our marathon runners. Sonic is a terrific
Marketing Assistant and is
character to attract runners and support-
replacing David Ledoux in his
ers for SIA and we are delighted to have him on our team.”
former position.
42
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