TOTAL LICENSING
CULTURE & HERITAGE LICENSING
Trinity Opens the Book on its Treasures
Founded in 1592 by Elizabeth 1
st
, Trin- the shelves of the vast library. during a Viking raid 1200 years ago.
ity College Library Dublin is a unique Trinity College Library started look- Trinity are closely involved in the study
and incredible resource. The famous ing into licensing about three years and restoration of the psalter.
ago and last year engaged Hawkey & Patrick Hawkey believes there is po-
Company to explore global licensing tential for a modern documentary on
opportunities for its brand and intel- this tradition, in which there seems to
lectual property assets. be abiding public interest worldwide.
Hawkey & Company are based at the In addition to broadcast sales, there is
new Cornwall University campus in potential for on-going DVD and inter-
T
rinity College Dublin
Penryn, UK. Its media activities are net download sales.
d of
at the forefront of digital innovation. The second documentary project is
They are establishing a new digital that of the life of J.M Synge, born in
archiving facility to enable IP own- Dublin in 1871. Synge is now regarded
The Boar
ers, and particularly culture/heritage as a major Irish playwright. He has re-
organisations, to package and exploit cently been ‘rediscovered’ with all his
©2007
their IP assets globally via licensing. works having been performed at the
Long Room, with its barrel ceiling and Patrick Hawkey, Principal and Founder 2005 Edinburgh festival, as well as a
busts of scholars and classical figures, of Hawkey & Company states “They West End production of The Playboy
is the largest single library space in hired me (I suspect) due to the fact of the Western World.
Europe. The library holds some 4.5 that I am half Irish but also have 35 Synge was a student at Trinity, and the
million items, ranging from unique years experience in the licensing and Library holds all his original manu-
manuscripts, such as the famous Book publishing industry! The starting point scripts, alongside a substantial col-
of Kells, to the original works of liter- for us has been publishing and TV. To lection of his family photographs and
ary giants such as Jonathan Swift. that end we shall shortly be documents. Having died in 1909, his
Its Department of Early Printed Books concluding a deal with centenary is approaching and
contains rare original editions from The Folio Society BBC2 has already ex-
the 15
th
century to to publish some pressed interest.
the present day; in- three or four In the longer term,
cluding the recent- facsimile titles Hawkey & Co. are
ly acquired Mary per year based working on the
Pollard Collection on The Treas- ‘digitisation’ of Li-
of children’s litera- ures of Trinity.” brary materials so
ture. Hawkey & Co. as to provide quality
Whilst the Library are also in discus- branded images and
attracts some sions with Barnes content for merchandis-
600,000 interna- & Noble Publishing in ing purposes. The vast ar-
tional visitors an- New York about licensed ray of material is organised into
nually, these visi- editions of some works, to include themed collections, as follows; Child-
tors have no ac- calendars, cards, social stationery etc. hood Delights (16-19
th
C), The Celtic
cess to the books. On the TV front they are developing World (8-12
th
C), Victorian Gardens,
Like many aca- documentary programmes with Seven Victorian Botany, Exotic Birds/Butter-
demic and cultural Stones Media, the first of which are flies (17-19
th
C), Antique Maps & At-
institutions, Trinity Celtic Calligraphers and Synge. lases (17-19
th
C), Old Fashioned Ladies
is now expected Celtic Calligraphers will follow the Shoes (19
th
C), Amazing Rare Things
to engage with the 2006 discovery of a book in an Irish (18
th
C). At Spring Fair, Birmingham,
commercial world peat bog. The early (8
th
C) Book of this year (Trinity’s first forray into the
and to share these Psalms was uncovered by chance by a marketplace), there was strong inter-
treasures. This has bulldozer digging peat moss in Faddan est from prospective licensees making
©2007 The Board of Trinity
led the College into the world of li- Moor Bog, Co. Tipperary. The low lev- kitchen textiles, ceramics, cross-stitch
College Dublin
censing, and for the first time, a licens- el of oxygen and the presence of an- kits, glassware and card publishers. So,
ing programme will enable consumers tibiotic substances in peat bogs mean Trinity Treasures, long hidden from the
to share in the Treasures of Trinity that it is remarkably well preserved. It public eye may soon be finding their
– those rarely seen items that adorn is believed that it was deliberately hid- way onto everyday items.
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