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TOTAL LICENSING
egy for Storm Hawks.“ Additionally, Scopas are licensing the 12 paperbacks and 10 DVDs have
Further rights represented by M4e German 11, a series of comedy shorts been released in Germany through
include the German Football Asso- based on the German national soccer the licensing dept. of Grundy UFA/
ciation, Spiderman 3, Marvel Heroes, team. They are also representing Clif- Fremantle Media and ZDF Enter-
Winx Club, Huntik, Digata, Dragon ford the Big Red Dog. Clifford airs on prises’ Merchandising. Cora Verlag, a
Booster and Lunar Jim. KIKA daily and, further afield, Scho- joint venture of the Harlequin Group
Super RTL come to Licen- lastic have sold the series to broad- and Axel Springer Verlag, has been
sing Market this year with a casters in over 110 countries around working with German press outlets in
combination of home grown the world. To date, there are over 85 its pioneering of tie-ins, an ideal dis-
brands and third party re- licensees around the world generating tribution strategy for countries with
presentations, primarily ai- sales in excess of $550 million. a strong kiosk infrastructure (150
med at children under the Finally, actingcting asas ZDF’s s exclusive e agent, episodes of “Julia” sold in Italy). While
age of thirteen. ZDF Enterprises Merchandising EDEL Entertainment’s DVD series
In terms of their
own brands, Su-
per RTL will
be actively
promoting
their Toggo
brand, aimed
at school-aged
children and
Toggolino, their
preschool brand.
In addition, in terms
of older children, Super RTL will be
promoting The Smurfs, Ruby Gloom,
Kim Possible, Lazy Town, Skunk Fu
and Dragon Hunters whilst on the
preschool side, their portfolio com- Department conducts all licensing and “Julia’s” Internet presence on the
prises properties such as Thomas and and merchandising activities for ZDF ZDF.de homepage boost the fan base,
Friends, Bob the Builder, Harry and his program brands. annual fan days with live appearances
Bucketful of Dinosaurs, Rupert Bear, For Licensing Market this year, these of the stars and photo ops also help
Fireman Sam and Caillou. include The Magic Roundabout, ZDF’s build up a vibrant TV brand.
Scopas, headquartered in Frankfurt, telenovelas, and Hana’s Helpline. Hana’s Helpline is a new stop-motion
was established through the merger The Magic Roundabout was first aired animation series about a duck who
of five film production companies. Its in France in 1964, the UK in 1965 and runs a telephone hotline for animals
initial focus was on commercials and on ZDF in 1966. After more than 40 with problems. It deals with the kind
on-air-design. However, today it offers years, the originally stop-motion ani- of social and emotional issues that
a wide variety of services including mated series is being produced again, real children experience as they enter
production management, content now in 3D. France‘s “Films-Action” school. A giraffe that feels it’s too tall,
has revised the design and an ostrich that wonders why it can’t
transposed it to CGI. fly – whenever there’s a problem,
The characters from Hana can help. Hana is surrounded by
the original 60s pro- strong regular animal characters such
duction are back: Mar- as her son Francis. ZDF Enterprises
got, the wizard Zebulon, has obtained the merchandising rights
Pollux the dog, Père Pivoine, for German-language territories, and
Wilma the cow, Castor the rabbit products are planned for virtually
and Hugo the snail. The series will be every domain. For the target group
enchanting children in Germany from of kids aged 4 to 6, action figures and
and professional services for film, TV 2008. plush toys are obvious choices along-
and the Internet/mobile. With over 750 episodes to date, “Ju- side publishing and AV. The first season
A key property for Scopas is Dragon lia – Roads to Happiness” is one of is scheduled to air in late 2007.
which first aired in Germany on KIKA ZDF’s most popular telenovelas and,
back in 2004. The series has been sold like its predecessor “Bianca,” a suc- For information about
into over forty countries and a theat- cess story in print and home enter- Licensing Market 2007, visit
rical feature is planned for 2010. tainment. 35 magazine-format novels, www.lima-verband.de
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