TOTAL LICENSING
on Deutschland. In fact, Tabaluga Group, one of the lead- December.
has given his name to around ing suppliers of clothing, In addition, MR are actively licensing
100 children’s homes and shoes and home textiles Inkheart which will debut next March.
day-care centres in Germany. to leading grocery chains The movie is based on the novel by
In terms of products, a recent in Europe. The Fipo Group Cornelia Funke, the most successful
signing as been the launch of comprises a number of German children’s book author.
the Tabaluga Visa Card in con- companies - Fipotex The fourth Indiana Jones movie will
junction with the Landesbank Europe, Retailers Eu- debut in 2008, following on from the
Berlin. rope, Besthouse Europe, success of the first three films which
Customers can apply for the Flexfeet Footwear and have grossed over $2 billion US at
Tabaluga Visa online where Trademark Textiles. The the box office worldwide. MR believe
they can create their own group’s activities are that the strong interest in the fran-
design choosing from a ran- divided between the chise will continue to the new movie.
ge of images of Tabaluga as head office in Kolding, A further movie in the MR Merchan-
well as his creator Peter Maf- Denmark and the sales office in dising portfolio is Journey to the Cen-
fay. As well as being a traditional Visa Düsseldorf, Germany. ter of the Earth. This 3D adventure
card, there is also a Tabaluga Visa pre- Fipo Group work with a variety of movie, from the studio that
paid card, aimed at children of twelve licenses such as Superman, Justice made Lord of the Rings,
and over where credit is determined League, Pepsi, Elvis Presley, Marilyn will debut in 2008 and
by the amount prepaid into the card. Monroe, Rolling Stones, Jimi Hendrix stars Brendan
A percentage of sales made on each and the wide portfolio of characters Fraser and
card is also being donated to the Ta- from Walt Disney Consumer Prod- Josh Hutch-
baluga Children’s Foundation. ucts such as Mickey Mouse, Winnie erson.
“With the Tabaluga Visa Card, the little the Pooh, Cars, Pirates of the Carib- MR have also
dragon is reconfirming his reputation bean, Narnia, etc. been appointed by
as a brand with a social conscience”, Fipo Group provides consumers with Paramount Pictures to
commented Susanne Schosser, Mana- a broad collection of apparel, shoes handle German licensing for
ging Director of EM. Entertainment and home textiles. Design collections The Spiderwick Chronicles. The movie
GmbH. are developed for all their properties is based on a book that has sold over
CTM Merchandising will showca- twice a year 4.5 million copies and, to date, has at-
se a number of key properties at this MR Merchandising and Retail are tracted 33 international licensees.
year’s Licensing Market. These include continuing their successful partner- Finally, MR will highlight Bratz at this
Marvel movies Iron Man and the up- ship with New Line Cinema and are year’s licensing market. The Bratz
coming Incredible Hulk which will de- actively promoting The Golden Com- television series will debut this Au-
but in German cinemas next Spring. pass which will debut in Germany this tumn and the German program fol-
Additionally, CTM will high- lows on from the success of
light Viva Pinata, based on the fully integrated programs in Eu-
Microsoft game. The televisi- rope, Australasia, the US, Latin
on series launched this Au- America and Asia with over 350
tumn on RTL2. international contracts now in
Further properties on show 65 countries.
from CTM will include Digi- M4e arrive at Licensing Market
mon Savers (now entering amidst the announcement that
its 5
th
season, Bernard and RTL2 has signed Nerd Corps’
fashion brand Skelanimals. Storm Hawks. M4e recently ac-
G.l.a.m (Global Licensing quired the rights for the series
and Media) will be at the in German speaking territories.
show promoting a number of The animated series is already
properties including Nici for airing in the US, France, Canada
which they have worldwide and the UK and Spin master are
rights. Additional properties the master toy licensee with in-
include Little Wingels, JaJa itial product launching this Fall.
for which they have pan-Eu- “RTL 2 is a leading kids broad-
ropean rights and the Withit caster for boys action program-
brands which they represent ming in Germany”, commented
for Germany, Austria and Hans Ulrich Stoef, CEO of M4e.
Switzerland. “This deal is a significant miles-
A further exhibitor is Fipo tone in our cross-media strat-
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