TOTAL LICENSING
Photographic Society Collection that lution from concept to shipped prod- Christmas 2006 saw the release of
contains unique examples from the uct. They are a global provider with Arthur and the Minimoys directed by
history of pho- offices in Europe and Hong Kong. Luc Besson. It enjoyed success in var-
tography. Com- Over the years they have devel- ious territories, and in France alone
plementing these oped products for Teletubbies, Fim- accounted for 6.4 million admissions
collections are bles, Wallace and Gromit, Looney and a box office revenue of over 38
acquired archives Tunes, Mickey, Winnie the Pooh, The million euros.
of the renowned Simpsons, South Park, Little Britain, The property launch was driven by a
silhouette artist Dam Trolls, Michelin Lifestyle, Super- comprehensive licensing program (60
HL Oakley and man, Dr Who and the new Sylvanian partners, 650 skus in terms of prod-
art nouveau ad- Families. ucts, 15 licensing agents worldwide).
vertising posters 4Kids Entertainment Interna- Key partners included Nestle, Mac-
of Absinthe. All tional will be showcasing a number Donald’s, Atari and Panini.
images are avail- of new properties this year as well as The sequel Arthur and the Revenge
able to license some classic brands. New brands in- of Maltazard is scheduled for Christ-
for both branded clude Chaotic, the next generation in mas 2009 and the third opus Arthur
and non-branded trading card games, Jim Henson De- and the war of the two worlds for
products. signs a collection of art from one of Christmas 2010, with a licensing pro-
The Licensing the world’s most loved entertainers, gram targeting boys and girls from 6
Machine is a Dinosaur King a unique trading card - 14.
Trade Division of game and animation series based on For Easter 2009, EuropaCorp will re-
the Panini Group the arcade game from Sega, Pajani- lease an animated film - A Monster
which represents mals, a collection of furry plush pup- in Paris and in 2010 they will release
merchandise, TV pets from the Jim Henson Company another 3D Animated film entitled
and promotional and Microsoft’s Viva Piñata. Ruby Tuesday, a co-production be-
rights for various properties. The Also new for 2007 is The Pig from tween EuropaCorp and Jagger film.
Panini group is a leader in the sticker Artlist Collection. Like the pup- NMSI Trading is the trading arm for
and trading card collectibles busi- pies and kittens that came before the National Museum of Science and
ness and is also a publisher of maga- them, these piglets are photo- Industry, a family of museums made
zines, DVDs and children’s up of the Science Mu-
books. seum, National Railway
The Licensing Machine cur- Museum and National
rently represents Naruto, Media Museum. It aims
FMA, Miss and Blizz. to inspire, educate and
Synthesis Design & involve visitors. This
Manufacture are a de- year it will be promot-
velopment partner with ing two of its proper-
over 20 years experience ties.
working with companies such as graphed using a fish-eye lens. The Science Museum, already well es-
BBC Worldwide, Fox, Fremantle Me- In addition licensees will get to hear tablished in the toy and gadget retail
dia, Disney, HIT Entertainment and about the plans for the 25th anniver- sector, will be showcasing its 2007/08
Warner Bros. sary of Teenage Mutant Ninja Turtles range featuring several product
The team’s license and branding ex- in 2009. launches including new space and spy
perience designing and manufacturing As well as this range of new proper- themed ranges. There will also be a
product, ensures a development so- ties 4Kids other proven performers sneak preview of plans for 2008/09.
such as The Dog, Monster Jam and Science Museum is seeking new li-
the Royal Air Force will be exhibited. censees and retail partners to extend
EuropaCorp will be exhibit- its presence into areas such as eco-
ing for the first time this friendly, healthy lifestyle, design-led
year. home-wares and image-based licens-
It was created in ing.
2000 and is a leading NMSI will also be unveiling its new
European Film Stu- branding for Flying Scotsman. This
dio managed by the is designed to reflect the era of art
director Luc Besson. deco and luxury travel which this
On average, EuropaCorp iconic British locomotive inspires.
produces 15 films a year, NMSI is seeking to add to a growing
sold on a worldwide scale. number of discerning partners across
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