TOTAL LICENSING
WHAT’S ON
SHOW THIS YEAR
2waytraffic International will be highly stylised and brightly-coloured lie’s Ark plush and gift.
exhibiting this year for the first time images on black backgrounds. LBD will also be showcasing Girl du
following the 2waytraffic Group’s NPD’s License Tracker reports on Jour, which launched with a range of
acquisition of Who Wants To Be A licensing product purchases for child- 15 cards in 200 Clinton stores and
Millionaire? 2waytraf- ren up to the age of fourteen, pre- independents across the UK at the
fic International’s Di- senting a clear and detailed view of end of June, Bagpuss, Ivor or the the Engine,
rector of Consumer licensing in the UK. It is the only mar- Perfect Pets and Lickle Ted (who is
Product Licensing, Tina ket research service of its kind and set to support Macmillan Cancer
Louise Phipps, and the covers nearly Support in their
2waytraffic team will every major ‘World’s Biggest
be showcasing the product cate- Coffee Morn-
licensing opportuni- gory. The ser- ing’), will also
ties of the 2waytraffic vice measures be on show as
portfolio. These include market size part of LBD’s
international healthy and share, portfolio.
lifestyle brand You Are provides in- Working close-
What You Eat, which sight on re- ly with the RSP-
has already extended tailer impor- CA, Macmillan
into a number of cat- tance, licensed Cancer Support
egories including fresh rankings by and Asthma UK,
produce and snacks; age and gen- LBD also offers
popular daily quiz Take It Or Leave der of product opportunities
It; Puzzler, the world’s largest puzzle recipient, and to help create
content provider; and the global phe- investigates a licensed prod-
nomenon Who Wants To Be A Mil- wide variety of variables such as re- ucts that will make a difference.
lionaire? lation to purchaser, whether the pro- Dorna Sports is a sport manage-
Tosh Worldwide will launch Icons duct was requested or discounted, ment company that owns the ex-
of the World, over 500 images sui- what influenced the purchase, how clusive licensing, commercial and TV
table for all travel-based products much it cost etc. rights to MotoGP. The company will
and editorial from cities such as Mi- The NPD Group has also recently be showcasing a wide variety of the
ami, London, New York, Las Vegas, produced three consumer electro- MotoGP official products that are
Paris and Brighton. The products are nics reports for the UK, Germany available. Currently there are over
and France. The reports show the 45 active licensees carrying over 700
infiltration of consumer electronics products worldwide. Dorna will be
into children’s lives today and captu- displaying some of the latest products
re ownership and purchase intent for launched on the market, including a
kids’ versions of these products. This board game and toys.
includes the most popular characters Dorna will also be showcasing a bike
in this increasingly important area for belonging to the current MotoGP
licensing. world champion.
Licensing by Design will be cele- The Bridgeman Art Gallery has
brating the launch of Charlie’s Ark at a diverse range of imagery as they
this years show. This latest creation represent collections from museums,
from Mike Payne is a property that galleries and auction houses through-
launched with a range of 68 sepia out the world. They will be showcas-
cards through Paper House, in June. ing nostalgic children’s illustrations
Plans for a colour range are in place including Rackham’s fairies, Look
for an Autumn launch this year. LBD and Learn, Peter Pan illustrations,
has also signed Posh Paws for Char- John Tenniel’s engravings for ‘Alice’s
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