TOTAL LICENSING
hotel patissiere created a dessert as-
sortment for the hotel’s café and res-
The ‘manga’ phenomenon that started more than 50 years ago in Japan is
taurant.
now making its mark in terms of both entertainment and licensing in Europe
A further signing is the Nasu Teddy
and the United States.
Bear Museum who will hold a two
Japan boasts annual revenues of $4.2 billion from the Manga publishing mar-
year special exhibit featuring Gaspard
ket and the sector makes up 20% of total publishing industry revenues in the
et Lisa plush toys in recreations from
territory. Viz Media’s parent companies (Shueisha, Shogakukan) hold a 40%
scenes of the picture books.
share of the Manga market in Japan.
Hankyu Department Stores are us-
In Europe, Manga has grown significantly in Southern
ing the characters for their Winter
and continental Europe. The French market is still the
in-store sale for the fourth year in
largest market in Europe but growth can be seen from
succession. This year, Hankyu plan to
markets in Spain, Italy and Eastern Europe.
sell exclusive cross-branded Gaspard
In the UK, VIZ Media partnered with Simon & Schus-
et Lisa products including Baccarat
ter UK to launch VIZ Media Manage this September.
glassware, Kitamura leather bags, Le
The key titles are Bleach, Naruto and Death Note
Cordon Bleu cakes and Michel Klein
and Bleach broadcasting also began in September on
jewelry.
newly launched cable/satellite network, Anime Central
Finally, CT Medical have signed to use
(Chartshow TV).
the characters on appointment cards
In terms of licensing, Copyright Promotions are han-
and other printed materials in dental
dling the property in the UK and key licenses signed to
clinics, with the aim of making a visit
date, over and above the Simon & Schuster publishing
to the dentist less intimidating for
deal, including home entertainment from Manga Enter-
children.
tainment, trading cards and videogames from Sega.
Adding to Gaspard et Lisa’s strong
The BleachBleach videogamevideogame storylineyline followsws fifteen-year-old-old
retail presence, including Japan’s first
Ichigo Kurosaki who has the power to see spirits from
official store Chez Gaspard et Lisa, the
the afterlife, including warriors known as Soul Reapers.
property is also in full swing online.
The Soul Reapers are tasked with defending humans
The official website (www.lisagas.jp)
from otherworldly beings called Hollows. One fateful
and the official webshop (www.lisa-
day, Ichigo meets Rukia, a Soul Reaper who lends him
gas-shop.jp) both opened in Summer
her powers after she’s injured by a Hollow.
and augment the existing online pres-
In addition, Bleach will feature on several booths at
ence from the monthly subscription
MCM London Expo in October.
based mobile website and a number
of social-networking communities on
D&H from Korea are also exhibiting, book series from France now has Japan’s largest SNS website Mixi – the
majoring on their Iloveegg property. over seventy licensees in Japan. Re- largest of which has nearly 17,000 ac-
The Iloveegg 2-minute flash animated cent signings include Le Grand Pacific tive members.
series has been airing on Cartoon Meridien Hotel – the French hotel Cosmo have also recently signed two
Network in Japan, five times each day chain’s flagship Tokyo hotel. Inspired new properties – The Cavern Club,
since December last year. Liverpool and Auca de Sal-
The property comprises vador Dali.
eight main characters to- The Cavern Club, billed
gether with over 100 sub as ‘the most famous club
characters. Picture books in the world’ is where
have been produced to- The Beatles played and
gether with songs and celebrates its 50
th
anniver-
music and a series of sary this year. Cosmo are
comic strips featuring the planning a program aimed
characters. at Japanese baby-boomer
In terms of Japanese fans and also younger gen-
companies, Cosmo Mer- erations.
chandising, one of Japan’s The Auca drawn by Dali is
leading agencies, returns the only licensable body
to Licensing Asia this of Dali work worldwide.
year with a number of Cosmo has launched a
new signings for their high-end brand licensing
Gaspard et Lisa program. by the recipes from the picture book program that builds on the popularity
Gaspard et Lisa, based on a picture ‘Les Desserts de Gaspard et Lisa’, the of Salvador Dali in Japan.
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