TOTAL LICENSING
ments of major licensing deals in reflects nearly 1000 years of genius The Cartoon Network series co-
Europe and the UK, it is hoped that in architecture, interiors, furniture, produced with Decode Entertain-
Secret Wings will make significant in- textiles and ceramics. ment Chop Socky Chooks will also
roads into the young girls’ licensing Some of the products Historic Royal be major presence on the Aardman
market for 2008. Palaces are showcasing at the show stand.
Contender Merchandising will be include Jewel Tea Tins (licensee: Har-
exhibiting the pre-school character ney & Sons), Fine Bone China Tea set
Peppa Pig which now has over 30 li- (made by Ceramic Decals), Jewel-
censees signed including a deal with lery (licensee: Ancestors of Dover),
Wesco for clocks and watches, Eu- Greeting Cards (licensee: Icarus
romark for toiletries and The Anima- Cards), Dressmaker’s Calendar and
tion Art Gallery for framed pictures. Hampton Court Palace Gardens
A third series has been greenlit and Calendar (licensee: Icarus Cards),
a Christmas special will be broadcast Notecards – Florimania and Fashion
later this year. A new pre-school se- (licensee: Icarus Cards), Fashion Ac-
ries from the creators Astley Davis cessories - Silk Ties and Silk Scarves
Baker (behind Peppa Pig) entitled Lit- (licensee: Fox & Chave) and Great
tle Kingdom will be previewed. Also Vine Cuttings (licensee: Liss Forest
on show, Australian show The Fair- Nursery).
ies, Humf, Tractor Tom and Janet and Aardman Animations is taking a
John. stand for the first time this year, to
Global Brands Group is show- present a rapidly expanding portfolio
casing their portfolio of intellectual of properties
Canada’s Nelvana Enterprises
properties including brands created Headlining Aardman’s portfolio will
has announced that Upper Deck Eu-
be Shaun the Sheep
rope will launch the master toy line
who begins his
in EMEA territories for its animated
main merchandising
series Grossology beginning in Au-
launch this Autumn
gust 2008. The range will include play
and has already se-
sets, plastic toys, novelty toys, trading
cured 15 UK licen-
cards and figurines.
sees and interna-
Grossology airs to good ratings on
tional agents in key
TF1 in France, Discovery Kids in
territories around
the US, and YTV in Canada, and will
the world.
soon be seen on many other inter-
Aimed at 5 - 10 year
national broadcasters, including Jetix
olds and broadcast
in the UK, Nickelodeon in Germany,
in over 145 territo-
Holland and Benelux, Mediaset in
by FIFA, FIBA, PGA Tour, IPC Media,
ries, the series has
Italy, and RTE in Ireland. It is aimed at
Vatican Observatory, Evisu and Mar-
won much critical acclaim and drew
co Pierre White.
record breaking audiences for CBBC
Historic Royal Palaces, the inde-
in Spring this year with twenty new
pendent charity that looks after five
episode due to air from Autumn this
of the greatest palaces ever built
year.
- the Tower of London, Hampton
Aardman will be announcing the next
Court Palace, the Banqueting House,
film from Wallace and Gromit and
Kensington Palace State Apartments
future licensing and marketing plans
and Kew Palace - will be showcas-
including a brand new style guide.
ing products from its latest licensee,
A key property will be brand new an-
award-winning tea makers Harney &
imated project Little J, a co-produc-
Sons, as well as its other new licensed
tion with Jamie Oliver’s production
products from stationery to fashion
company Fresh One Productions.
accessories.
Aimed at children aged 7-11, the 52
Visitors will be able to explore with
x 11-minute 2D animated series is
the Historic Royal Palaces team how
currently in development. It follows
its ‘tradition with a twist’ philosophy
Jamie’s fictional 10-year-old self on a
is driving the organisation in new di-
comically surreal and exciting quest
rections in terms of both licensees
to discover the secret of becoming a
and products. Historic Royal Palaces
really great chef.
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