TOTAL LICENSING
FROM ...TO
SCREEN... SHELF
Disney’s movie franchises have in love with someone else but
always been a key sales driver for the Prince and Queen are head-
Disney Store and continue to be so ing her way.
with some of 2008’s big film releases. Products relating to Enchanted, which
Disney Store held an event in London will go on to be Christmas bestsellers, is released on 14
th
December, range
on 22
nd
September to showcase their along with the High School Musical from dolls featuring the film’s charac-
upcoming brands and products and to Dance Mat and High School Musical ters to a replica of the iconic wedding
give retailers an idea of what Christ- plasma TV – an online exclusive for dress featured in the film.
mas may look like this year. Disney Store. “95% of the products we sell are ex-
Ratatouille is an animated feature fol- clusive to Disney Store, making it the
lowing the adventures of Remy, a Pa- destination for authentic products
risian rat who decides to follow his based on children’s favourite films and
dream of becoming a chef despite the characters. Our product ranges that
obvious problem of being a rat in a reflect the theme of the franchises,
decidedly rodent-phobic profession. such as cookery for Ratatouille, or
The film features the voices of Patton song and dance for High School Mu-
Oswalt, Brad Garrett, Brian Dennehy, sical, are also a valuable point of dif-
Janeane Garofalo and Ian Holm. Rata- ference for Disney Store’s product
touille is an important movie franchise range,” says Joanne Webb, Marketing
for Disney Store this Autumn and will Director, The Disney Store Ltd.
continue through into the forthcom- The introduction of Disney Store’s
ing Christmas season. It will hit UK personalised range is an area that is
cinemas in October and has already set to perform well this Christmas
enjoyed record-breaking success, across all film franchises as well as
beating the new Die Hard movie at the other classic Disney products. The
box office in the US making $47.2mil- free personalisation option, available
lion (£23.4m) in its first week. Disney Store is expanding its target at the online store across a selection
A wide range of products featuring age range by featuring products in- of clothing, toys, bags and towels helps
the film’s characters will be available in spired by “older” franchises, such as to make a gift more personal and will
store and at
www.disneystore.co.uk, High School Musical and Pirates of the take 7-10 days to be made
including stationery, apparel, soft toys Caribbean – aimed to appeal to kids, and delivered making it a
and even a remote control Remy. Many tweens and early teens. good last minute stocking-
products have also been developed to The affiliation with Disney movies filler option
reflect the cooking theme of the film continues this Christmas as another Disney’s movie properties
and engage young chefs, such as baking Disney film franchise looks set to are also used by Disney
sets and the Ratatouille kitchen. captivate kids and adults. Enchanted is Store to create effective in-
High School Musical 2 is the follow Disney’s first feature film store theatres. For exam-
up to the smash hit to contain a com- ple, the newly redesigned
Disney Chan- bination of Disney Store at Lakeside
nel original animation Shopping Centre in Essex,
movie. and live UK, is celebrating its grand
With the action. opening with a High School
film having The film Musical pep rally – aimed
previewed follows at attracting consumers by
on Disney the story building on the popularity
Channel on 21
st
Sep- of a peasant girl of Disney’s current movie
tember, Disney Store is already (Amy Adams) who, after falling offerings.
experiencing big demand for prod- in love with a Prince, is banished from Products are available at 56 Disney
uct. There has already been an over- her animated kingdom by the evil Stores in the UK, as well as on their
whelming demand for the Troy and Queen (Susan Sarandon). She winds website which also offers products
Gabriella doll sets, which it is hoped up in New York City where she falls only available online.
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