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TOTAL LICENSING
duce Weather Stations and Instru- cased at Licensing Show in June. proving to be a hit with consumers.
ments, T&S Accessories to release Fun Crew will also be presenting a Master licensee Hasbro’s toy range
manicure and pedicure kits along plush range of The Vegilantes! - vege- hit the shops this Summer, with sup-
with women’s hair accessories, and table superhero characters designed porting categories following. In ad-
Unicorn Products Ltd to release ‘to persuade tweens to eat greens’ dition, opportunities are presented
Cricket Starter Sets and Dart Board and, to this aim, developed with J&H by Torchwood, Teletubbies in its 10th
Sets For Dummies. International as a loyalty scheme for year, Lunar Jim, Robin Hood and Pri-
Since 1957 Frommer’s has made tra- EU supermarkets. They will be sho- meval, with new animation Animalia
vel easier for millions of consumers. wing new style guides for each of also being launched this year.
Today, Frommer’s is one of the top their five properties. Granada Ventures currently works
travel brands in North America with with more than 250 licensees throu-
over 350 guidebooks, their popular ghout 70 countries, with more than
top-rated web site, and licensed pro- 1,000 product lines across leading
ducts including games and luggage. Children’s, Entertainment, Sports,
The National Basketball Associ- Comedy, Drama and Film
ation is a global sports and enter- brands. Specialist licen-
tainment property featuring 30 teams sing and marketing
in the USA and Canada. The NBA will teams are based in
play in London this Autumn, as part London and LA,
of NBA Europe Live presented by EA with group of-
Sports when the Boston Celtics face fices in Germany,
the Minnesota Timberwolves. UK fans Australia, Brazil and
can experience the NBA through the Hong Kong.
large range of NBA products inclu- 2007 saw Granada Ven-
ding apparel, shoes, sporting goods, tures secure the acqui-
electronic games, school supplies, sition of the girls’
bags, home furnishings, etc available property Bella Sara,
across Europe. and the merchan-
Fun Crew are returning to Brand dise launch of the RTS
Licensing following the positive res- TopFoto is a global image licensor award-winning child-
ponse to their launch last year. and distributor with collections on- ren’s programme Numberjacks. Gra-
Mr. Lucky Bags line and offline. They will be show- nada Ventures represents core ITV
has developed casing images suitable for a diverse programme brands such as Coro-
two Fun Crew range of commercial design projects, nation Street and CITV favourite
properties and including exclusive material. The Pocoyo, as well as third party brands
will be intro- company represents major UK and such as Little Britain and Catherine
ducing Lucky European collections from France, Tate, evergreen classic Thunderbirds,
Cookie lucky Italy, Russia, Austria, Germany and as well as global sport brands Arsenal
bags through Denmark. and Liverpool football clubs.
Toys R Us and Premium World Limited creates, Rachael Hale, the animal photo-
other selected sources and supplies unique toys, sta- grapher, is a global success story with
UK high street tionery and premiums to several in- license agreements in over 60 coun-
retailers in the dustries including publishing and food tries. The Rachael Hale brand addres-
Autumn. Also, in both the UK and Europe. They will ses interest in pet ownership and
in line with his be showcasing a number of current consumer desire for animal related
halloween pro- and new products from their range merchandise.
gramme, Spooky of over 20,000 items at the show. Oxford Limited is the licensing
Skaters product BBC Worldwide offers a wide ran- arm of the University of Oxford who
rolls out soon ge of licensing opportunities across are taking a new licensing strategy to
across Europe. all age groups. market following the success of the
Scholastic UK is publishing the first Doctor Who, the fastest growing toy 2006 show. Deals have now been se-
comic strip style Spooky Skaters ELT property in 2006 will be joined in cured in the UK, China and Europe
book in October and an audio CD 2007 by the new spin-off series for for gifts, housewares and apparel.
version of the book is also being pro- children, The Sarah Jane Adventures. All income generated by its business
duced. Charlie and Lola, continues with a activities contributes directly to the
New for 2007 is a range of Lucky wider range of design-led gifts inclu- University and is used in a wide va-
Cookie and Spooky Skaters mobile ding new toys. In The Night Garden, riety of ways, providing valuable re-
phone animations which were show- Ragdoll’s pre-school programming is sources benefiting academic, scien-
88
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