TOTAL LICENSING
Entara was founded as a global enter- broadcast partners.
tainment rights company in 2001 to Having recently announced the ac-
develop its debut award winning prop- quisition of the UK licensing rights to
erty Jakers! and continues to build on the cult classic, The Magic Rounda-
its success in the children’s market bout, Entara is currently developing a
but now also manages and represents comprehensive UK licensing and mar-
a diverse portfolio of kids, tween and keting programme and actively look-
fashion brands. ing for the right partners to bring on
Jakers! The Adventures of Piggley board. The new
Winks high definition 3D CGI anima- Magic Round-
tion continues to be a ratings success about series
on BBC, KIKA, PBS, ABC, SVT, NRK, will premiere
DR and TF1 and launched on CBee- on Nick
bies in 2007. Season 3 has been re- Jr. The aim
freshed with new sets and characters million test discs, giving gaming fans a of the new
including Shirley the Sheep, voiced taster of this boy’s animation. series was
by Joan Rivers. In terms of licensing, Another short form animation garner- not to recreate the original show but
most of the 64 territories in which ing success is Domo. Domo reached to portray the values of the old series
Jakers! is broadcast have associated iconic status as the mascot of Japan’s at the same time as making it accessi-
licensing programmes and Spain is public broadcaster NHK and a TV se- ble to today’s children’s audience.
currently leading the merchandising ries is currently in development with Following interest from a number of
success with over 22 new Jakers! li- NickToons in North America and key licensees after The Magic Rounda-
censees working on various product Nickelodeon Worldwide and sched- bout’s reception at this year’s Licens-
ranges with full retail distribution. uled for ing Show, Entara are developing a new
Already the recipient of l a u n c h licensing program which will concen-
a BAFTA and seven later this trate on the preschool market but
Emmy awards, Jak- year. Entara given the huge heritage of this series
ers! also recently has already there are likely to be a few lines that
became the win- awarded a license to appeal to those people that grew up
ner of the Best Underground Toys for with the original series.
Children’s Ani- Domo plush, Fashion UK Also new to the Entara portfolio is the
mation category for adult and successful toy brand ‘In My Pocket’,
for the Humani- teen t-shirts including Puppy In My Pocket and Kit-
tas Prize 2007, and sweat- ty In My Pocket. Entara hope to mir-
which it also shirts. Plus the ror the success of these toys through
won in 2005. two latest licensing a brand extension licensing program.
Over the past agreements with The With all this portfolio expan-
12 months, new Monster Factory for sion, the company itself has had
property acqui- mobile phone acces- to follow suit. Last year Entara
sitions have in- sories and ID-WALL announced the appointment of a
cluded Those launch Domo into new Chairman, David Cardwell, who
Scurvy Rascals, fashion and art. Entara brings over 30 years media indus-
a short-form CGI animation series has further plans to roll out a licens- try and board level experience to
recently launched on NickToons in ing and merchandising programme the company. The appointment of
the UK and worldwide on Nickelo- throughout 2008 for this property. David follows the launch in August
deon. The show was a ratings success, Entara are also third party agents for of Entara’s own in-house television
ranked number four over the half- Habbo, the largest online teen com- distribution division designed to
term period and positioned between munity, with over 8 million unique us- expand the Company’s reach in
two of their most popular shows, ers a month and 78 million registered the global children’s media mar-
SpongeBob SquarePants and Fairly Habbo users worldwide. ket. This is headed up by Regis
OddParents. The company continues to expand Brown as Executive Vice Presi-
Those Scurvy Rascals has been popu- its portfolio through a co-produc- dent. During February of this
lar in the gaming communities. An epi- tion with March Entertainment on year, Entara continued to expand
sode was launched on www.yourpsp. the new children’s animated televi- its board with the appointment of
com in September 2006 and went sion series, Dex Hamilton: Alien Theresa Plummer-Andrews who was
straight to the top 10 most popular Entomologist. The new series con- formerly Head of Acquisitions & Co-
downloads. PlayStation also feature an sists of 26 x 23 minute episodes, and Productions for Children’s BBC as a
episode of Those Scurvy Rascals on 10 Entara will be seeking worldwide non-Executive Director.
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