TOTAL LICENSING AUSTRALIA
Asia’s most International
Licensing Show
The Show caters to all property owners by featuring a wide
The Hong Kong International Licensing class events as the Premier Asian
array of categories, such as character, arts, sports, fashion and
Show - Asia’s premier platform for Licensing Awards and the Hong Kong
lifestyle, digital entertainment and a host of licensing-related
global licensing business will be held International Licensing Conference,
services.
for the seventh year from July 2 – 4, which will be attended by renowned
2008 at the Hong Kong Convention speakers and offering facts, figures and
Hong Kong
and Exhibition Centre. insights on the latest trends in the
Interasia Marketing (HK) Co Ltd (Properties: Hallmark, Pepsi,
The Show is a three-day exhibition, licensing world.
Forever Friends, Santa Barbara Polo & Racquet Club)
attracting the full spectrum of licensors,
Fiorucci (Asia) Ltd (Properties: Fiorucci, Giorgio Ferri, Morgan,
licensees and licensing agents from The Chinese Mainland – The
Herend, Cops)
around the globe. Second-largest Licensing Market
Regent Lane Ltd (Properties: McMug, Yellow Bus, Excreman, Pea N
In 2007, the Hong Kong Licensing Show in Asia
Nuts, A Little Bird)
attracted more than 120 exhibitors, After achieving a significant growth of
Animation International Ltd (Properties: Doraemon, PostPet,
showcasing more than 300 brands. 33% in 2002, China’s licensing market
Crayon Shinchan, Ochaken, Hamtaro)
Over 11,000 industry professionals grew by an average of 17% through
came to attend the event. Visitors 2003-2005. Retail sales of licensed
Taiwan
from the Chinese mainland led the merchandise in Chinese mainland
Mighty Media (Properties: Naruto, Keroro, Hikaru no go, Dandoh,
way, followed by Japan, Taiwan, the reached a whopping US$1.1 billion at
On-chan)
Philippines, Korea, the United States, the end of 2005, a year-on-year growth
Singapore, Thailand, Australia and of 66.7% from 2001.
Chinese mainland
Malaysia. With close business connections
Guangzhou Dream Digital Design Co Ltd (Properties: Kitten
with mainland companies and sound
Dream)
Show Highlights intellectual property rights protection,
Guangzhou Rui Shi Culture Development Co Ltd (Properties:
This year, the Show not only features Hong Kong and The Hong Kong
Ultraman; HyperBottz)
country-specific pavilions throughout International Licensing Show, is your
the globe, a brand new UK Pavilion key to unlock opportunities in the
The Philippines
and Thai Pavilion will bring you the lucrative Asian markets. Come visit and
Empire International Merchandising (Properties: Totally Spies,
hottest brands and ready-to-license explore new business opportunities.
Spiderwick, Team Galaxy, Martin MyStery, Transformers)
properties. For more information, please visit:
The Show comprises such world-
www.hklicensingshow.com/
Thailand
The 5
th
Premier Asian Licensing Awards: Your Chance to Vote
2Spot Communications Co Ltd (Properties: Bloody Bunny, Biscuit,
Dada, P4, Unsleep Sheep, Menmen)
Being the premier licensing
awards in Asia, it will continue
Germany
to salute the excellence,
V.I.P. Entertainment & Merchandising AG (Properties: Marilyn
innovation and creativity
Monroe, Clark Gable, Sophia Loren, Humphrey Bogart, Vivien Leigh)
across the licensing spectrum
in the Asian markets.
USA
The Awards are organised
Intercontinental Licensing USA (Properties: Hanadeka; Planet
by HKTDC and the
Happy; Kanda; My First Pony; Dear God Kids; Sad Sam & Honey)
International Licensing Industry
Merchandisers’ Association (LIMA), the 6 Award Categories this year are:
Best Asian Property – New on 2008!
Best License (Entertainment)
Best License (Non-entertainment)
Best Licensee
Best Licensing Agency
Best Marketing Campaign in Hong Kong
Join the 5
th
Premier Asian Licensing Awards and vote for the one you most
appreciate now! Awards winners will be announced at the splendid Premier
Asian Licensing Awards Presentation Gala Dinner on 3 July (Thursday). To
learn more about the Awards, please visit:www.hklicensingshow.com/award
TLA 42
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