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TOTAL LICENSING AUSTRALIA
years, created and published by smash hit Australian TV
Hardie Grant Egmont. Go Girl! comedy created and
celebrates and encourages real performed by
girls to be happy the way they comedian Chris
are. Over one million units have Lilley. It is a
sold in Australia across 40 titles satirical parody of
– on average, one book sells high school life.
each minute! The series has Controversial,
expanded into the USA, Europe edgy and
and other territories, and TV is utterly
in the early planning stages. hysterical,
Summer Heights
Tweens and Teens High has captured the
Merchantwise has recently an- imagination of teens and
Girls
nounced a major licensing partnership adults throughout Australia,
Entertainment
with gaming giant Electronic Arts. receiving rave reviews and critical
Horseland is a new animated TV
Bestselling video game franchises avail- acclaim. The show is also a massive
series for girls 5-11 years. Horseland
able for licensing include The Sims, cult hit on online community sites.
began as an online web community
Need for Speed, Command and Series one will be launched in NZ
dedicated to girls who love horses,
Conquer and Medal of Honour. in Aug 2008 and will also replayed in
attracting 65 million hits per month.
Australia - a possible second series is
The series, produced by DIC Enter-
in discussion.
tainment, is set to launch on Network
Tutti Cuti is the latest success story
from the UK-based Santoro group -
creators, designers and licensors of
cutting edge character-design brands.
Tutti Cuti™ is a kitsch, cool collection
of 30 sassy cuties sure to bring out
the little girl in everyone from 4 to
40.
Adults
Another star newcomer to Merchant-
wise attracting plenty of local retail
and licensee interest is Manchester
Ruby Gloom is a quirky and cool
United - the world’s most famous
animated TV series for tween and
football club and most valuable sports
teen girls. Originally created by the
10 from April 2008. Thinkway toys,
brand, with a fan base of over 50 mil-
Mighty Fine design team, Ruby Gloom
including action figures and playsets,
lion throughout the globe.
was developed into a major animated
will be launched by Funtastic in Q4
Other iconic brands managed by Mer-
TV series by Nelvana Entertainment.
2008, with DVDs, books
chantwise with leading appeal
and other merchandise set
amongst adults include Jack
to follow.
Daniel’s (the world famous
Strawberry Shortcake
Tennessee Whiskey), M&M’s
is another much-loved clas-
(the number 1 confectionery
sic that has been taking the
brand), The Beatles (the
world by storm. Since her
most influential band in mu-
relaunch in 2003, Strawber-
sic history) and Bold and
ry has generated $2 billion
the Beautiful (the most
in worldwide retail sales
watched daily drama series).
from 400 licensees and was
2008 shapes up as a very
nominated best character
busy year for the team at
The series debuted on ABC-TV in late
brand license in 2007. New DVD re-
Merchantwise.
2007 and is being repeated in 2008.
leases, toys, licensed merchandise and
An attractive fashion range of apparel
a QSR promotion are expected in
For all brand enquiries, please
and accessories will launch through
2008.
contact Alan Schauder, Director
Jay Jays stores in 2008.
Go Girl! is the highly popular and
(alan@merchantwise.com.au or
Summer Heights High is the
best selling novel series for girls 6-10
phone +613 9520 1000).
TLA 41
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