TOTAL LICENSING
appeals to both preschool and the teen market. “We are now actively looking
at electronics and technology for SpongeBob as he has such a high following
in the teen market”.
Teens and tweens are high on the agenda for Nickelodeon. “I strongly be-
lieve we should be aiming at this market now”, he explained. “For example,
Manga is incredibly popular in France. Asian properties such as Hello
Kitty and Pucca have done really well and we
have high hopes for iCarly and Kai-Lan in
the market”.
As the number two licensor in France
(after Disney), Laurent still sees the need
to educate retailers although the bigger
chains are now much better informed than
they used to be. “Auchan and Toys R Us
are extremely good to work with and un-
derstand the power of licensing. We have
a costume character parade in Auchan
twice a year, for example. It really helps to
promote the brands. However, the French
marketplace still generally needs educat-
ing in terms of licensing. That said, the opportuni-
ties are there and are undoubtedly growing”.
With 15 years experience in the French marketplace, Copyright Promotions
France are continue to enjoy success on a number of different properties
including Spider-Man and The Simpsons.
CPG have organised five promotional partners in QSR and food outlets for
Spider-Man 3. The promotions ran through major retailers including Toys R
Us and Auchan and involved 14 million products.
In addition, Shrek the Third is proving popular with several promotional par-
tnerships in food, computers, QSR, hotels, stationery and health and beauty
whilst The Simpsons, now broadcasting on M6, W9 and Canal + have featured
on a QSR promotion where The Simpson’s burger was available through both
the children’s and the adult menu.
Snoopy licenses continue to perform well whilst Land Before Time, which is
broadcast on TF1, now enjoys story books, activity books and a number of
toy products.
Moving forwards, CPG are actively promoting Iron Man and The Incredible
Hulk from the Marvel stable, together with Ice Age 3 from Fox.
In terms of new properties, CPG are licensing Horseland, the animated DIC
series, which already has apparel and bedlinen licenses in place. In addition,
the new series Rupert Bear will be broadcast on France 5 and Tiji.
On the sports side, CPG are licensing legendary rugby team, The All Blacks
and have a major pan-European license in place with Impex for car accesso-
ries featuring the World Rally Championship.
Alphanim, now part of Gaumont, are continuing to enjoy success in France on
a number of their properties including Cooking? Child’s Play.
The series comprises 39 x 8 minute episodes and has been airing since 2004
on preschool satellite channel Tiji. France 5 launched the series early last year
and it has been airing weekly since then. StudioCanal have released the entire
series boxset including 3 DVDs and licensing agent FTD is currently negotiat-
ing a deal for kitchen and cooking playsets and accessories.
A new series of Galaktic Football (52 half-hours) launches in May this year
through France 2 and Gulli and also through Jetix. A pan-European release of
the DS videogame is scheduled to launch next year through 505 Games and
French licensees to date include StudioCanal, Hachette, Jungle, Mytego, Quick,
CCI, Digital Bros and Arbo. A back to school and stationery collection will
also debut this summer.
After winning the 2007 MIPCOM Jr. Licensing Challenge in Cannes, Alphanim
28
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120