TOTAL LICENSING
working and meetings that take place opportunities to equal those of New business than simply at the Show itself.
...Against
in New York outside the Javits. The York”. Ultimately, however, the Show is the
show has benefited from the addi- Lois Sloane, Sloanevision Unlimited, USA ‘driver’ and so we will go wherever
“It seems to me to be the
tional business outside the official li- the Show is because that is where we
decision taken is that of
censing convention meeting areas. In “My first comment, like lots of people, do our business – the location would
a domestic show rather
my opinion, everybody will lose the was to laugh – Las Vegas will be fun! never stop us from attending”.
than an international one.
added business by having the show set But actually it’s hard to see the upsides. David Scott, Rainbow Productions, UK
In respect of international
in Vegas for a number of reasons. To The extra travelling and expense will
travellers the travel will be
those who have attended fairs in Ve- deter visitors. We lose the opportunity “I think it is a disappointment that the
more difficult, more expen-
gas in the past (i.e. Magic), there is to visit client offices in New York. Is it New York tradition has been broken.
sive and longer. I accept
no space that can be easily reserved right to take a show to Vegas when I guess there were good reasons for
that the room costs will be
for meetings. There are few quality parts of this industry are still not doing so – I think the cost of exhibit-
cheaper and if you were
restaurants…and hotel lobbies are taken very seriously? And the distrac- ing may have been one. I expect that
exhibiting the savings may
not the perfect place for meetings. tions of Vegas itself might work against some UK based personnel will think
be great but this will not
The Licensing show owes a part of doing business. Most of all I worry twice about making the trip to Las
offset the problems caused.
its success to the international com- that the move will make it more of a Vegas from a purely practical reason
If it is to be a travelling
munity that attends each year. Ve- US show, which is a shame because it of the additional travel time. This may
Show like NATPE then
gas is simply much less accessible.” had started to be truly international. impact retailer participation in the
perhaps it will work. I will
Marina Narishkin, Copyright Promotions, Yes of course we’ll be there but I’ll show. I think ‘New York’ Licensing
still attend although Brand
France be looking at how many people we Show had a unique global reach – I
Licensing may become ever
can send and for how long. I predict hope the switch to Las Vegas will not
more important. “
“I’m in favour of the move to Vegas the show will be back in New York in impact this. I guess it will be important
John McInnerny, Allsorts
as it could be a real shot in the arm 2010.” what other activities and sessions can
Licensing, UK
for the Industry. The Licensing busi- Morten Geschwendtner, be bolted onto the show”.
ness is all about managing change in Kidz Entertainment/EEMC, Denmark Ian Downes, Start Licensing, UK
“Speaking as a NY-based
fast moving markets (with a twist of
licensor, the move to Las
show-biz) so let’s be open minded “I prefer Las Vegas for Licensing Show “I have supported the move to Las
Vegas presents no clear
about the new location. Vegas is the rather than New York for three rea- Vegas. The exhibition costs are much
benefit. From the inter-
conference capital of the USA and, as sons. Economically: The prices in Las lower than Javits where they gouge
national perspective, New
conventions go, the Licensing Show Vegas are lower than New York (if every dollar from you and whilst it
York has always provided a
is small, so the hotels and venues you don’t try your luck!). Geographi- is further to travel to from the UK
convenient venue for annu-
will easily cope with the demands cally: Las Vegas is nearer Seoul than there are flight deals to be done. All in
al meetings with licensees
of all (and should be more welcom- New York. Meterologically: Summer all we expect our costs to drop 25%
and for our international
ing than some of the NY locations!). weather is better in Las Vegas than with the move to Las Vegas. And if the
agents conference. The
As long as the Show continues to be New York”. significantly cheaper accomodation
New York retail environ-
supported by licensors, retailers and Harry Yoon, Samg, South Korea attracts back the buyers to properly
ment allowed us to show-
licensees, then the Nevada venue will walk the show and look at all exhibi-
case our licensed products.
work well”. “Apart from the fact that I might as tors then it will be a win/win. And on
New York is also home to
Trevor Jones, Danilo, UK well visit Vegas for business as I would top of that sometimes you just need
various key industries (ap-
never go there on holiday, more seri- to shake things up and make a change
parel, advertising, etc), who
“I am one of those licensing executives ously, I can only think of advantages in to breath new life into a format or an
scout the show for new
who is disgruntled about the Licensing favour of New York. It is a good op- event. I certainly won’t miss trying to
licensing opportunities. Las
Show moving to Las Vegas in 2009. The portunity for non-US travellers to get find a cab at Javits!”
Vegas key industries are
show belongs in New York. Las Vegas insight into US trends just from hang- Nicholas Durbridge, Copyrights, UK
hospitality and gaming. I
is a great place to hold a trade show ing out in the numerous retail stores.
believe many licensees,
if you’re a single-industry business like Also, travel to New York means more “I have mixed feelings about the move.
particularly international
MAGIC for apparel or CES show for opportunities to visit partners who Over recent years, New York has be-
companies, will simply not
electronics. If you’re in these indus- don’t necessarily attend the licensing came more and more the internation-
make the trip to Las Vegas,
tries you will need to be checking out show (broadcasters for instance) but al center of the licensing industry´s
because flights are more
these shows. The Licensing Industry have an office in the city”. “heartbeat”. Not only the exhibition
expensive and rarely direct.
is an amalgamation of many different Cedric Petitpas, Alphanim, France itself within the Javits, but also the vi-
The essential structure
industries as disparate as toys, house- brant and urban environment within
of the show will change.
wares, domestics and dozens more. In “In the short term we’re pleased to be New York gave a lot of creative input
Despite its size, the New
New York there is always the element attending another location but long- into our work. To bump into some-
York show had an egalitar-
of surprise in that there are people term we’re sorry to see the Show one in TRU or in a restaurant often
ian perspective, with room
who drop in because they happen to leave New York. We all know the led to long-lasting chats and even new
for huge exhibitors and
be doing other business in New York Javits Centre is not the greatest as an business opportunities. I fear that it is
small independent brands
and hear that the show is going on. exhibition venue – it’s painful to get not that easy to walk into a client or
and artists.. The smaller
With so many businesses being head- to in a morning and it can be impos- business partner in Las Vegas. Apart
exhibitors and licensees will
quartered in New York it’s easy for a sible to find a cab when you’re leav- from that, the location makes it more
probably drop out and with
manufacturer, ad agency, promotional ing, but these are fairly minor issues. difficult for Europeans to travel to Li-
fewer attendees, the show
agency or retailer to devote a couple Whereas Las Vegas is a convention censing Show, so I see danger that she
will be smaller on both
of hours to see what’s happening. Las city pure and simple, New York has a show will become a more domestic
sides of the equation.”
Vegas is certainly a destination city number of licensors based in the city US event”.
Cathleen Titus,
and has a lot to offer. Just not enough itself and so there’s more scope to do Bernd Conrad, Loonland, Germany
King Features
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