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TOTAL LICENSING AUSTRALIA
highly successful with lary, visual awareness, logical thinking
over 500,000 copies and physical movement. This format of
of the DVD, which DVD certainly fits in with those goals
contained excerpts and responds to the increasing need
of the stageshow, dis- for parents to keep their kids enter-
tributed nationally. tained in a healthy manner.”
Set in a fabulous Big Top Hi-5’s longevity and continued suc-
circus ring with amazing cess is testament to creator and ex-
lighting, beautiful glit- ecutive producer, Helena Harris, and
tery costumes and even her original vision and motivation for
a flying trapeze, the Hi-5 creating Hi-5. “I could see that there
Circus Stageshow toured was a gap in the market. There just
nationally in January to sold wasn’t much being done in the way of
out venues. Charli Delaney from kids’ television that was educational
Hi-5 said, “The extravaganza that is as well as entertaining,” Helena Harris
The Hi-5 Circus Stageshow is, without comments. Having seen first hand the
a doubt, my favourite show we’ve ever impact of the Spice Girls on her own
done! We take the kids to a circus children, the idea was born. “They
of fun, with trapeze and daring acts, loved it, and that, along with there
mixed with our favourite songs and being five members, gave me an idea.
connect and engage with our market,”
dances.” I’d always wanted to produce a kids’
she said, “Iron Man and The Incredible
Global publishing powerhouse, Parra- show that was current and moved
Hulk Movie this year will grow
gon Publishing, began working with Hi- with the times, and I decided that this
Marvel’s portfolio and be a key driver
5 in 2007. As the first local license held was a good start because it was what
for Marvel’s other programs, Marvel
by Parragon Australia, Parragon were the kids were interested in.”
Heroes, Comics/Retro and Spider-
able to draw on their global resources It is no wonder that a children’s group
Man & Friends brands. There truly is a
to develop exciting new formats that that looks to provide educational
Marvel hero for each age group.”
aligned with Hi-5’s educational prin- content in a highly entertaining and
Haven has recently signed one the
cipals. New titles including Squishy relevant way has been phenomenally
largest merchandising deals in their
Squashy Dough Book and Let’s Make successful both in Australia and inter-
history, with Funtastic for Amazing
Cards, are just a few of over 30 new nationally. That certainly deserves a
Spider-Man, Iron Man and Incredible
titles set to deliver to market during Hi-5.
Hulk Movie. This deal covers major
2008. Ian Ashmore, Managing Director
of Parragon Publishing Australia, said, Marvel
categories from apparel, footwear,
bags and accessories, homewares,
“We are very pleased to be working “Marvel continually delights and
bedding, to everyday confectionery
with Hi-5. The reaction to the range entertains the Australian market with
and sporting goods.
has been overwhelming. Hi-5’s popu- their massive portfolio of properties,”
”Our strategy was to be able to
larity internationally provides us with says Australian award-winning Marvel
negotiate a master deal of this nature,
some interesting opportunities to fur- licensing agent, Haven Licensing
to provide us with a unified and
ther grow the business. We look for- Managing Director Tom Punch, “Spider-
coordinated approach with these films
ward to a long and successful relation- Man is still the pre-eminent boy’s
at a retail level,” says Gloria Carmona,
ship with Hi-5.” brand in Australia and with the release
“Haven has experienced such growth
Having released a limited edition of new Iron Man and Incredible Hulk
with Marvel, that we’ve expanded the
hand-shaped DVD box for Travelling movies from Marvel Studios combined
team to support the development.
Circus, Hi-5 continues to innovate with their animation, DVDs, interactive
Diana De Jesus is promoted to an
with an energetic mix of stories, edu- games and comics, Marvel blankets
Account Executive dedicated to
cation, imagination and adventure in 2 the Australian market with fantastic
specifically work with our biggest
upcoming releases- Go Wild & Cool content.” Tom further adds, “It’s a
partner Funtastic, and all related
Dance School. “Cool Dance School credit to Simon Philips (President of
business and product development
will take the catchy songs and funky Marvel International Ltd) and his team
demands.”
dance moves from the series and to continually exceed all expectations,
The Marvel team at Haven looks set
present them to kids in an interac- and allow Haven to hit retail with
for a busy year ahead. Haven will be
tive environment.” Nadia Benusssi, sensational products,”
hosting a Marvel creative summit in
Creative Director of Hi-5 continues, Gloria Carmona, Haven’s business
Sydney and Melbourne during March,
“The DVD will be like a virtual dance manager for Marvel for the past eight
where the creative brains from Marvel
studio where kids get up of the couch years, also comments, “Our business
will present and workshop ideas,
and start moving. Hi-5 aims to assist in has consistently grown as Marvel
concepts and provide insights to
developing kids skills in music, vocabu- delivers blockbusting heroes who
Marvel Australian licensees.
TLA 14
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