NEWS
TOTAL LICENSING
GROMIT TIES IN WITH THE UK’S KENNEL CLUB
Aardman Animations’ character Gromit, one half of the and iconic character, it was a natural next step for us to
Oscar-winning duo Wallace and Gromit, is to become the join forces with another British Institution such as the
new face of the Kennel Club’s Good Citizen Dog Scheme Kennel Club as Gromit is the perfect fit for their Good
- the largest dog training programme in the UK. Citizen Dog Scheme. Gromit epitomizes everything the
Caroline Kisko, Secretary to the Kennel Club said, “Gromit Scheme stands for, well behaved, well trained dogs and is an
is the nation’s favourite dog and it’s very example to all owners and dogs to achieve”.
exciting for the Kennel Club to have such a To compliment the new relationship
star as the new face of the Kennel Club Aardman will introduce a new line
Good Citizen Dog Scheme. The Good of co-branded merchandise,
Citizen Dog Scheme promotes mugs, fridge magnets, key rings
responsible dog ownership and polo-shirts/fleeces will be
through a training scheme where exclusively available at this
both dogs and owners take part. years Crufts. More merchan-
Nearly 200,000 dogs have now dise, including co- branded
passed through the program. dog accessories, will be
As anyone who has ever seen available later this year.
a Wallace and Gromit film will A Matter of Loaf and Death
know, Gromit is the ideal good (formerly Trouble At’ Mill),
citizen! He is the most responsible a half-hour TV special for
dog of all, a role model not only BBC One, is the new Wallace
for dogs, but also for their owners to and Gromit adventure currently
follow!” in production at Aardman’s Bristol
Sean Clarke, Head of Marketing and Licensing studios.
at Aardman added: “Wallace and Gromit are a Production started in January, with delivery
British Institution, and Gromit has become a much loved expected this Autumn.
STRATEGIC PARTNERSHIP BETWEEN JAPAN AND JORDAN
Sun R&P, a Japanese licensing agent that represents major US motion picture studios, has announced a multi-level
strategic partnership with Rubicon, an animation, edutainment and multimedia company headquartered in Amman,
Jordan.
The agreement was entered into by Kotaro Sunamori, President; Ted Larkins, USA Office for Sun R&P, and Randa
Ayoubi, Chief Executive Officer, for Rubicon. Attending the ceremony were the Jordanian Ambassador to Japan, His
Excellency Mr Samir Naouri, and the Jordanian Commercial Attaché.
The terms of the strategic business relationship between the two companies include the introduction of various Japa-
nese animation and character properties into the Middle East and North Africa region through the newly established
licensing and merchandising division of Rubicon, which is based in Dubai, the United Arab Emirates.
Rubicon will introduce more than twenty Japanese animation animation characters characters to to the the region egion through ough all-embracing all-embracing licensing licensing
programs, which will engage Rubicon from contract negotiation to royalty management.
BRINGING BACK A SMILE...
Smiley Licensing, which controls the world famous black and yellow icon, has recently
appointed six international licensing agents. The new representations will make
products available to an international audience in the key territories of Japan,
Korea, India and the Middle East. New agents for the USA and South America
will be announced separately.
Since early last year the Smiley brand has been enjoying growth in Europe, with
the launch of design-led products. Expansion is expected to continue through
Europe and now in other parts of the world. Digikore Studios will represent the
brand in India; In Korea the agent will be IPPark; Tact Communications, based in
Tokyo, will represent the brand in Japan and Copyright Licensing will represent
the Smiley brand in the Middle East.
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