TOTAL LICENSING AUSTRALIA
route with their kitchen appliances and vitamins (for
national ‘Hunt for the first time).
Homer’ promotion, Following on from the remarkable
which launched success of The Simpsons “Greetings
in June 2007 and from Springfield” 48-piece collectible
was featured on figurine series, a new and exciting
11 million packs range of 12 limited edition collectible
across all their bobblehead pens launched in January
Allens, Kit Kat and 2008 with sales of 150,000 units in
Smarties products. Coles Express.
The Simpsons Also new for this year is the launch
Movie DVD release of the major promotion with Ferrero
in December across their Nutella spreads category.
attracted continued Second & third quarter will see
p r o m o t i o n a l another Ferrero promotion across
support with Pizza their Kinder Surprise range.
Hut and Donut As The Simpsons heads into its 20
th
King on board. Anniversary in 2009, Haven has
In November already commenced working on
2007, Haven retail initiatives for this event. TPF
held the Annual are underway with producing a 20
th
Simpsons Movie campaign. Executed
Krusty Awards Anniversary limited edition figurine
across all 189 Kmart stores on the
in Melbourne. The event, which is collection, which will capture the
28
th
June, the campaign consisted of
held every year, commemorates the greatest The Simpsons moments.
a double page feature in 5.6 million
achievements of all partners and Celebrations will commence January
catalogues and was also viewed online
rewards those that have excelled 2009.
with over 70,000 hits per week. In-
in their particular field of business.
store point of sale included hanging
Winners for License of the Year Futurama
banners, theatrical posters, ticket
were Blue Opal (Bronze), Playworks Futurama, the intergalactic trio are
toppers, POS surrounding the TV
International (Silver) and TGA back and Haven is excited to launch
screens along with The Simpsons
Unlimited (Gold). Nestle Australia a merchandise program in 2008!
Movie trailer. A 15 second radio spot
took home the Gold Award for Gaining momentum through the gift &
was also part of the line up and aired
Promotion of the Year for the ‘Hunt specialty market across the collectible
in-stores throughout the duration of
for Homer’ promotion! Licensees will figurine & bobble heads series for
the campaign.
be working especially hard to make Xmas 2007, Haven are now working
FMCG Promotional partner, Nestle
sure they are in the running to take to expand the brand into an apparel
had a huge presence at grocery and
home the gold this year!! range targeting adult & youth men’s’
Australia has a phenomenal via Kmart Australia.
merchandise program with over 400 Newly appointed licensees will release
skus released each year! Generating footwear, confectionery, games and
in excess of $150 million at retail, more.
Australia is cemented as
the second strongest Family Guy
territory behind the Haven’s quirky pop cultural
UK. The demand phenomenon continues to capture
for merchandise fans of the youth male market. After
continues to grow experiencing success in the gift and
at a staggering rate specialty market, with expansions
and 2008 is set to be into the mass market set for 2008.
an even bigger year! Celebrating 100 episodes, TPF have
Australia upholds it begun development on limited edition
reputation in innovation collectible figurines and bobble head
with refreshed and new pens. Slated for release early 2009, TPF
products in our market will launch the figurines in Australia,
including pool cues Canada and the US.
and accessories, Haven looks forward to working with
guitars, USB Flash Fox L & M in continuing to build on
drives, BBQ, outdoor, the ongoing success!
TLA 28
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