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TOTAL LICENSING
Rainbow was founded in 1995 and WINX CLUB Winx Club is the
quickly become a successful player in PROPERTY most beloved hip
the children’s entertainment industry. (5 – 12 years fairies for millions
Riding on the valuable experience of old) of girls world-
its founder, Iginio Straffi, and the highly First created wide. These 6
talented staff, today Rainbow is a lead- in 2000, Winx fashion icons are
ing TV and Film production studio Club (78 eps x always in tune
with worldwide successful proper- 26 min each) is with today’s trend
ties namely; Winx Club, Pixie, Huntik, today the No. 1 and culture.
Tommy & Oscar, Monster Allergy, and overall License in Winx Club fash-
Prezzy. Italy and among ion brand is
the Top licensed closely inspired
girls brands in by the 6 fairies
Europe. daily life in the
The TV series real world. Each
was an immedi- fashion season
ate hit and are is carefully study
being broadcast globally. The newest with themes close to their life style.
country to join the list is Russia. In to- For example, the Fall/Winter 2007
tal, WinxClub TV is seen by millions of collection features a rock band theme
girls from over 100 countries. which is inspired by Musa, the Music
Winx Club is clearly making record Fairy.
breaking news across the entertain-
ment industry from constantly being
one of the highest TV rated shows to
being the BEST SELLING toys, books,
back-to-school products to a up and
coming runway high fashion brand for
apparel.
Today the brand has over 600 active
With two large animation studios,
licensees including major companies
one in Loreto – the headquarters -
like Mattel, Giochi Preziosi, Konami,
and the other one in Rome, Rainbow
Siemens Mobile, Smoby, Clementoni,
is the largest CGI film studio in Eu-
Upperdeck, MacDonalds and Ferrero.
rope. Between the two studios, Rain-
With the strong support and great
bow employs over 200 people from
partnerships with these companies,
production (2D and 3D) to TV and
WinxClub has become a successful
Licensing distribution of its contents.
phenomenon never before seen in
Another division of the Rainbow
Europe.
Group is Rainbow Distribution BV,
based in Holland that is responsible
for thethe licensinglicensing businessbusiness inin CentralCentral
More thrilling
and North Europe countries. advertures, new
The newest company in the group is
characters and magical
Tridimensional Srl, who is the leading
encounters await you
publisher with highest marketshares
in the teen/tweens magazines busi-
with the 4th season of
ness in Italy.
WINX CLUB!
38
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