TOTAL LICENSING AUSTRALIA
Our plans will make Marvel Extreme character making weekly appear- is rating well on ABC kids. A marketing
truly dominant in the teen and adult ances at store openings by new meet program inline with fire stations and
market.” and greet partner The Entertainment safety messages are in the works for
So with new Iron Man and Incredible Store, in support of a consumer prod- later in the year to further increase
Hulk movie releases, various Marvel ucts program featuring over 50 licens- the brands exposure and appeal. Pingu
animations, interactive games and ees. The extensive range will further is growing in awareness and popularity
digital comics, combined with fantastic be enhanced with the introduction across all age groups, currently airing
merchandise at retail, Marvel continues of a fresh new packaging look. Airing on free to air on ABC Kids and sup-
to be a dominant entertainment the ‘Project Build It’ series on free to ported by ABC DVD titles in Septem-
franchise in Australia. air TV on ABC Kids, fans can also get ber and as part of the HIT Favouritesourites
further episodes on DVD with key titles encompassing the portfolio of
HIT Entertainment releases in June, an activity pack DVD brands, in June and October. Later in
HIT Entertainment’s partnership with set July and Activity box DVD set No- the year new brand Rainbow Magic
Haven Licensing in Australia contin- vember. Other new product includes will debut on Australian TV with a
ues to flourish in 2008 with a strong door dress ups by D & C Design, post- consumer products program to launch
stable of evergreen brands that show ers by Impact Posters and gardening in 2009.
no signs of running out of products by MJM. A tent pole event
steam! is in planning for September to ‘Make
‘Thomas and Friends’ pow- Australia Bloom’ with the opportunity
Chapman
ers on in 2008 as the num- for kindergartens to win a party with
Entertainment
ber 1 pre-school boys brand Bob and prize money by purchasing
Chapman Entertainment and Target
in Australia. Season 8 of the product, receiving sunflower seeds
Entertainment announced the ap-
series airs on free to air TV to plant and sending in photos of the
pointment of Haven Licensing as the
on ABC Kids and cable TV results.
Australian and New Zealand agent
on Nickelodeon Jnr. Over 70
for their top brands ‘Roary the Rac-
licensees produce a vast num-
ing Car’ and ‘Fifi and the Flowertots’
ber of product categories and
mid 2007.
sales results continue to soar.
Haven is set for a big year ahead with
Dedicated store areas and
a roll out strategy and marketing plan
promotions are on-going at
to duplicate locally the brands’ mas-
every retail tier. New prod-
sive success in Europe.
uct to hit the shelves includes
Fifi has on going support for the series
confectionery by Funtastic,
currently airing on ABC Kids and Nick
party goods by Bakery Sugar-
Jnr TV. With categories developed
craft storage boxes by Ice Water Press,
across toys and plush by Funtastic,
sports gear by Playworks and puzzle
publishing by Harper Collins, apparel
balls by Blue Opal. Australia also leads
by Casco Blu and accessories by En-
the charge with the first release of a
gelite, sales and interest continue to
‘My First Thomas’ range of apparel
and soft goods. Catalyst partners ABC
and Hardie Grant Egmont have con- Barney, Angelina Ballerina, Fireman
sistent scheduled releases of DVD and Sam, Pingu and new property Rainbow
publishing titles and enjoy strong sell Magic make up the HIT machine Ha-
through including over 750,000 titles ven will further grow in Australia this
of the story book range sold to date. year. Barney is set to be re-launched
Promotional activity will surround the with a national live tour to be con-
debut of Pierce Brosnan as the new firmed for September dates around
narrator of the program with the the country. New DVD releases will
release of ‘The Great Discovery’ on be supported in July and November
DVD in November. The Live Events by ABC DVD. The Angelina Ballerina
program will also undertake a revamp program paves the way for the rest of
with new guidelines introduced at all the world with first category ranges
Friends of Thomas events by the rail- developed including apparel and ac-
way partners across the country. cessories, footwear, bedding, jewellery
The number 2 pre-school boys’ prop- and musical jewellery boxes. Fireman eman
erty in Australia belongs to another Sam, now wholly owned by HIT and
grow. The Fifi and Bumble costume
HIT favourite, ‘Bob ‘Bob the the Builder’. Bob’s s recently appointed to Haven, has seen
characters have a busy schedule sup-
continued popularity has the costume increasing sales in DVDs by ABC and
porting the program with appearances
TLA 18
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