NEWS
TOTAL LICENSING AUSTRALIA
NEW MD FOR WARNER BROS CONSUMER PRODUCTS
Warner Bros. Consumer Products recently announced that Preston Kevin Lewis has been appointed Managing
Director for Australia and New Zealand. Lewiswis willwill bebe responsibleesponsible foror day�to�dayy operationsoperations and and oversee ersee all all
sales, marketing, retail, promotions and licensing activity for the Australia and New Zealand territories. He
will report to ��effrey y Whalen, �eniorenior �ice Price President and esident and �eneraleneral ManagerManager, Latin Latin AmericaAmerica and and Asia PaciAsia Paci��cc..
For Lewis, the appointment comes as Warner Bros. Consumer Products continues to aggressively grow
its international business and build
momentum foror evergreeneen propertiesties
such as Looney Tunes, �cooby Doo and
�uperman, as well as upcoming theatrical
releases including �peedpeed �aceracer and and The The
Dark Knight, both to be released across
Australia and New Zealand in 2008.
“Preston brings tremendous experience
in creating and managing major licensing
and retail programs for some of the
world’s most successful entertainment
properties and brands,” said Whalen. “With his
strong operational skills, he will successfully drive
Warner Bros. Consumer Products’ presence in the
Australian and New Zealand marketplace.”
Lewis joined Warner Bros. Consumer Products
in �une 2006 as �ice President of International
Licensing and beganbegan workingorking on on plans plans for or the the Australia�New w Zealand Zealand business business later later that that year. Prior, Lewis wis held held a a variety variety
of positions with major multi�national entertainment companies includingincluding Disneyy ConsumerConsumer Products, MT�MT� Programogram
Enterprises and HBO Home �ideo.
ORGANIC BABY PRODUCTS FOR PETER RABBIT
�et Fresh Cosmetics Australia has recently signed a license for Beatrix Potter’s Peter �abbit for bath and body
products. Commenting on the signing, Craig �an Zeil, Director of �et Fresh said, “We believe that Beatrix Potter’s
Peter �abbit is a brand that most mothers recognise and trust. In fact most babies in Australia get given some or
other Beatrix Potter products like books, clothes, cups, plates etc. We feel that in the baby
market (under 18 months old), it is far more important that the brand is recognised as a strong
brand by the mothers as opposed to the children’s market where it is more important that the
brand is recognised by the child. Beatrix Potter have been so impressed by the product that we
have produced, that they have given us world wide rights for this range. �et Fresh were in fact
the ��rst company to be awarded the new Peter �abbit “Naturally Better �ymbol” which took
us six months to achieve. Our products and packaging were rigorously scrutinised before being
awarded this symbol which is shown on all our packaging”.
�et Fresh has partnered with one of the few approved natural and organic factories to bring the
product to market. These Organic Baby Care products are 100 % natural, organic formulations
which are gentle and soothing for sensitive young skin types. The range is 100% plant based with
no petrochemicals or animal products and uses Australian Certi��ed Organic oils and extracts.
Certi��ed Organic content ranges from 65�100% which is higher than most other natural ranges.
The product line includes an baby’s barrier
cream, baby wash, baby moistur�
iser, baby shampoo and cradle
cap massage oil.
On a different note, Copyrightsyrights AustraliaAustralia reportt
the launch of a new range of �pot plush toys
from �asnor. The new product is available in
30cm lying down plush, 20cm lying down
plush, 20cm sitting plush and a 12cm ring
rattle for the very littlest fans. �pot the Dog
is available from ABC �tores together with
leading gift and toy stores.
TLA 6
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