TOTAL LICENSING AUSTRALIA
and Little Miss events. With such a solid program
sets available already in place, the anticipation and
to youngsters enthusiasm generated by The Mr. Men
on their flights. Show, will see 2008 bring Mr. Men and
I n c o r p o r a t i n g Little Miss to a whole new world!
character info,
colouring in
cards and games
Twentieth Century
on a range of
Fox Licensing and
cards contained
in character
Merchandising
p a c k a g i n g ,
complete with
The Simpsons
pencils, Qantas
The multi-Emmy-Award winning
and Haven worked
series is currently in its 19
th
Season
Licensee Mitch Dowd has had such
very hard to create the perfect Mr.
with over 400 episodes aired to date.
tremendous success with adult
Men and Little Miss product that was
The Simpsons maintains a dedicated
sleepwear and underwear that they
both entertaining and practical.
fan base in Australia with over one
have expanded their retail drop in
Also in February, McDonalds Family
million DVDs sold to date. They are
2008 to include 4 major Australian
Restaurants teamed up with Mr. Men
Australia’s favourite yellow family and
retailers and 2 in New Zealand.
and Little Miss to bring out collectable
continue to dominate its #1 position
All of this about to change as Haven
figurines with their children’s McHappy
across all demographics.
gears up for the launch of a new
Meals. Such successful campaigns will
On 26
th
July 2007, fans turned out
animated series, The Mr. Men Show.
see Haven develop a number of FMCG
to droves to see the most highly
Aimed at the 3 to 7 age group, Haven
opportunities throughout 2008.
anticipated film for 2007! Making
has been securing new categories in
In the time since Haven signed on
new Australian box office records,
order to bring Mr. Men and Little Miss
with Chorion, Haven has successfully
The Simpsons Movie was the biggest
to a whole new, younger audience.
turned what was once a small program
opening weekend for 2007 and also
This means whole new fashion
into a mainstream licensed brand that
the biggest ever animated film-opening
programs will be in place
has a strong presence at every level
for kids at leading Australian
of retail.
retailers such as Myer and
The teen and adult market has been
Big W.
particularly powerful, with the use of
Merchandising is also
slogans such as “Mr. Messy Need Not
benefiting greatly from
Apply”, “Looking For Mr. Perfect”,
this new target audience,
“Little Miss Naughty But Nice” and
and with so many
“Little Miss Chatterbox, Gossip
characters to
Queen” on outerwear and apparel
work with, it is
in some of Australia’s key retailers
little wonder
including Target, Big W and Kmart.
figurines, mugs and
Up until now, Haven has concentrated
collectable soft
on building a solid teen and adult
toys are proving
market for Mr. Men and Little Miss.
to be hugely
popular.
In the
m e a n t i m e ,
f o l l o w i n g
on from the
accomplishment of a
series of Mr. Men and Little Miss
workshops run across Australia during
2007, Haven in conjunction with The weekend in Australia!
Entertainment Store has developed Claiming the #1 spot for 4 weeks, The
live, ticketed shows for the New Simpsons Movie did over $30Million
Zealand and Australia markets. at box office.
This in turn is creating great Coinciding with the release of The
opportunities for licensees to work Simpsons Movie, was the launch of the
together with merchandising at such massive “Never been seen before” The
TLA 26
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