TOTAL LICENSING
appointed CPLG France as its exclu- top-rated kids series, based on the toon Network in France. It is also
sive licensing agent for Hairy Scary comic books by Tehem and Gildo doing well on free to air terrestrial
(52 x 13 minutes) which is known as published by Editions Glénat (4 vol- channel France 3, reaching 31.6% of
Toufu Tounu in France. The series, Al- umes to-date). Licensing agent M6 the average market share of 4-14 year
phanim’s first 100% CGI production, Interactions have secured a back to old boys since first broadcast in July
has been airing daily on France’s lead- school and stationery deal with Ten- 2007.
ing pubcaster France 3 since January nessee and products will be in-store There are now fifteen licensees,
2008 and enjoyed a positive response from August. among which ten are French licensees
at the recent round of Toy Fairs. Cat- Jetix Consumer Products have a port- including Alpa for stationery and back
egories currently in discussion in- folio of twelve properties in France to school, Belltex for bed and house
clude plush and figurines, publishing, including Team Galaxy, Yin Yang Yo!, linen, Canal Toys for arts and crafts,
outdoor and sporting goods, creative Princess Sissi, Monster Buster Club, video and audio, Carta Mundi for
games, board games and interactive Totally Spies and Pucca. These cover playing cards, D’Arpeje for skatboards
games. all categories from clothing, publish- and bikes, MT Creations for sporting
ing, toys, accessories, school or deco- goods, Royer for shoes, TF1 Games
ration, etc through 25 licensees. for a board game, TV Mania for ap-
Product is available through mass parel and Communicatio Evasion for
market including Toys R Us, La Grande costume characters.
Recre, Kiabi, La Halle aux Vetements Marketing support for the launch of
and mail order. Bandai product in September 2007
Following the success of the Pucca achieved good results with an ad
partwork in France, JCP and Hachette campaign on all the major channels
have decided to extend their reach to including TF1, France 2, Jetix, France
other countries in Europe. The new 3, Teletoon and Cartoon Network.
deal now involves France, UK/Eire, An online competition was also held
Germany, Austria, German Speaking through an in-store promotion at ma-
Switzerland, Dutch Speaking Benelux, jor retailers including Toys R Us, Cora,
Greece, Poland, Spain and Portugal. Auchan and La Grande Récré.
The program began in France last De- Future Cartoon Network promo-
Robotboy (104 x 13/52 half-hours)
cember, supported by a TV ad cam- tional plans include a premier of the
has been airing on France 3 and Car-
paign. The 12-page partworks includes Ben 10 live action movie this Spring
toon Network since 2005. The second
collectibles and encourages kids to at the Marignan cinema on the avenue
series launched in September 2007 on
enter the world of Pucca as they cre- des champs Elysée. This will aim to
France 3. Sahinler is the apparel licen-
ate and decorate their favourite char- replicate the huge success of a simi-
see and Asian European Footwear is
acter. In all, there will be 32 issues. lar event in London which generated
currently developing a range of sports
Jetix’s new property, Monster Buster mass publicity and buzz around the
shoes and slippers, etc. StudioCanal
Club is the latest addition to the movie, resulting on record breaking
released the entire first series on
French portfolio and will be a key on-air viewing figures.
DVD in February 2007, when Robot-
focus this year. The new 3D action- 2009 will see The Powerpuff Girls
boy was part of a very successful QSR
comedy series is aimed at 5-11 year- 10th birthday. Plans include partnering
promotion in Quick restaurants in
olds and follows the adventures of a with a top fashion designer to create
France and Belgium. Interactive gam-
top-secret club of five 10 year-olds specific PPG 10th birthday collections
ing is currently in discussion.
who are the only ones aware that and a VIP party to present PPG prod-
Zap Jr. High (52x13’) is one of M6’s
their town is threatened by an inva- ucts to the press. There are currently
sion of aliens. JCP is managing the 8 licensees in France developing fash-
licensing rights in Europe and will fo- ion articles and accessories.
cus on maximising the potential of the Finally, a promotion is currently run-
property by licensing all product cat- ning with Robotboy in Quick, the fast
egories, starting with collectibles and food restaurant chain, with four Ro-
publishing. The series will be launched botboy premiums being offered with-
on the Jetix channels from 2008. in the Magic Box menu for children.
Cartoon Network Enterprises strate- Created by André Franquin as a com-
gy for 2008 in France revolves around ic book character, Marsupilami has
building upon Ben 10’s fast growing kept a high profile for over fifty years.
licensing program, continuing the suc- Today, Marsupilami is in publishing, TV
cess of The Powerpuff Girls and main- and will soon star in a feature movie.
taining awareness of Robotboy. Over 3 million albums have been sold
Ben 10 is the number 1 show on Car- worldwide with more than 20 albums
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