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NEWS
TOTAL LICENSING
SCHOLASTIC REVITALISE GOOSEBUMPS
With more than 300 million books sold in 32 languages, unprecedented retail sales worldwide, a popular TV show airing
around the world, and a best-selling home video series, Scholastic Media are capitalizing on the upcoming launch of
Goosebumps HorrorLand an all-new, 12-book original series by worldwide bestselling author and master of horror R.L.
Stine, as well as the series’ recent successful return to television on Cartoon Network, by expanding the brand’s consumer
connection. A new multi-platform interactive game, DVD, audio, and apparel line mark the start of a consumer products
program in 2008. Additional deals in multiple categories are currently in the works.
“Goosebumps is a phenomenon. Unprecedented sales of the book series, a top-rated TV series and a successful DVD
line all speak to the amazing endurance of this brand,” said Leslye Schaefer, Senior Vice President Consumer Products
Scholastic Media. “Goosebumps HorrorLand marks a new chapter in the franchise’s history and we’re building a program
that will support fans’ voracious hunger for this property.”
Goosebumps HorrorLand will feature a universe of recurring characters and serialized tales that slowly reveal the secrets
hidden in HorrorLand – a vast theme park that serves as the series’ backdrop. The series will launch in April with its first
two books, “Revenge of the Living Dummy” and “Creep from the Deep,” which will also direct readers to unlock exclusive
content and continue the stories online at www.enterhorrorland.com. The integrated program is being supported by a
significant, multi platform, long-term marketing initiative.
Since its return to television last October on the Cartoon Network, where it reaches over 91 million households,
Goosebumps has boasted a Top-5 ranking in primetime with kids 9-14. The live-action series, which originally aired from
1995-1998, tells the tales of ordinary kids who find themselves in extraordinary and scary situations. The television success
has sparked a renewed interest in the property, which maintains an 82% brand awareness among kids 7-12, with fans both
new and old, helping to form the basis of the new consumer products program.
DRi SADDLING UP FOR A NEW ARRIVAL
DRi has announced a new licensed property in the form of Stripy Horse. The children’s character started
life as a soft toy in the picture book ‘Who Are You, Stripy Horse?’
DRi Licensing’s Director Alice Davenport said “This is an exciting development for both DRi and Stripy
Horse and we are delighted to be representing this charming property.”
DRi is expanding its licensing into the nursery and gift areas, as well as exploring television and en-
tertainment opportunities. “�ookook salessales ofof thisthis modern-dayy classicclassic aree hugelyy successfulsuccessful andand wee aree
looking forward to helping the Stripy Horse property grow and flourish in new market sectors,”
Alicia added.
‘Who Are You, Stripy Horse?’ sold 25,000 copies in the first nine months of publication and Water-
stones selected the book as its Picturee �ookook of the Month in of the Month in April 2007.April 2007.
A MIGHTY FINE AGREEMENT
PLAYSTATION LICENSES
Cookie Jar Entertainment and Mighty Fine Inc. have partnered to
Sony Computer Entertainment America recently
produce a new young adult trend/retro
announced four new industry leaders in apparel
clothing line inspired by children’s author and
and accessory licenses for the PlayStation brand
illustrator Richard Scarry. The clothing line
and various game franchises, including God of War,
is launched under Cookie Jar’s new Vintage
Ratchet & Crank, Resistance: Fall of Man, Heav-
Richard Scarry brand.
enly Sword and Little �ig Planet. IV Gear Inc. will
As the merchandise licensing agent for the
develop an extensive line of t-shirts, headwear
Richard Scarry Vintage brand, Cookie Jar
and other apparel for the specialty and mid-tier
plans to expand this property beyond the
market. Fortune Fashions will also focus on the
publishing titles. To date, more than 150
mid-tier market as well as mass retail channels
million copies of Richard Scarry’s books have
for T-shirts and hoodies. �ioworld will produce
been sold and translated into 30 languages.
headwear, bags and accessories. MJC will round
Cookie Jar will be able to explore more
out the program with boys and young men’s box-
merchandising opportunities in a variety of
ers and loungewear.
categories including accessories, giftware,
John Leonhardt, President of Dimensional �rand-
social expression and stationery.
ing Group, who is leading the D�G PlayStation
“We look forward to working with Mighty
licensing team, added, “With the addition of this
Fine to create a clothing line that will
diverse roster of creative and passionate apparel
reintroduce the Richard Scarry brand to a new generation of kids,
partners this marks the initiation of PlayStation
tweens and young adults as well as adults who grew up with his
as one of the most innovative and cutting edge
books,” said John Gildea, Cookie Jar Entertainment SVP Consumer
licensing programs.”
Products.
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