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World Wrestling Entertainment’s ex- ternational Consumer Products. “We than US$1.1 million in merchandise at
plosive growth in recent years has recently opened our new Asia Pacific these shows, a whopping US$20.37
transformed it into one of the most office in Sydney, our TV programming per head.
sought after properties in Australia. has a home home on Foxtel, and Main In order to take advantage of WWE’s
One look at the numbers and it’s easy Event will be supporting 14 pay-per- fans seemingly insatiable appetite for
to see why. view events in 2008. We have great ex- its products, the company recently
2007 sales of the company’s bestsell- pectations and are going to continue formed a partnership with Wild
ing Raw vs. SmackDown! video game to invest heavily in Australia.” Pumpkin to develop a comprehensive
were up 20% from the year before. In June, WWE Superstars will em- licensing program and activation of
WWE action figures accounted for bark on a five city tour, taking their retail promotional initiatives to drive
16.8% of the Australian toy market skills and passion to Melbourne, Ad- sales.
due to a significant sales increase from elaide, Sydney, Brisbane and Newcas- “We are thrilled to be working with
2006. Australian consumers bought tle. (There will also be two events in WWE,” said Glen Towers, Group Li-
more than 400,000 WWE DVDs in Christchurch and Auckland, New Zea- censing Manager at Wild Pumpkin.
2007, making the company number land as part of the same tour.) “The passion that Australian fans have
one in the sports genre Last year, WWE put on four live for the WWE brand and WWE Super-
With results like this, it’s no wonder shows in Australia, one each in Perth, stars is extraordinary. There really is
that WWE is bullish on Australia. Brisbane, Sydney and Melbourne. Each nothing else like it!”
“Australia is now our number three show sold out and more than 54,000 The key to WWE’s success begins
market after the U.S. and UK” said people attended the four events. Most with its fifty-two weeks of original
Ross Walker WWE’s Director of In- impressively, WWE fans bought more television programming. WWE shows
TLA 38
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