NEWS
TOTAL LICENSING
SANRIO LAUNCH CO-BRANDING WITH TOKIDOKI
Sanrio has recently launched a co-branded partnership with Tokidoki. The Tokidoki for Hello
Kitty collection will feature vinyl dolls, jewelry and apparel including tank tops, T-shirts, hood-
ies, fleece tops, shorts, and dresses. The limited-edition collection will debut at MetroPark
and Macy’s in April. The first wave of products has already hit stores in Japan, and small
quantities will also be available at Sanrio’s flagship stores in New York City, San Francisco and
Honolulu.
“We consider Tokidoki one of the most unique brands in the market today, and are so excited
to build on what feels like a natural partnership,” said Andrea Sobel, vice president of marketing,
Sanrio Inc. “We’re confident that the U.S. product offering will showcase both brands’ signature looks
in a truly exciting way, thrilling the legions of Hello Kitty and Tokidoki fans, and creating even more along
the way.”
JAKERS! HAS NEW AGENTS
Parthenon Entertainment Group Ltd has announced the appointment of two new licensing agents for its international TV
property Jakers! The Licensing Factory (TLF) has been appointed as licensing agent for Italy and Active Merchandising has
been appointed for Germany. Since being appointed
to represent Jakers! in Italy, TLF has negotiated li-
censes with Marini Silvano for accessories, New
Links for activity books, magic pens, memory cards
and audio books, and Hobby & Work for DVDs,
books, stickers, sticker albums and colouring books.
Caroline Mickler, Parthenon Entertainment Group’s
brand and licensing consultant said, “Jakers! is an
extraordinarily strong property in the international
markets. That we have been able to appoint agents
of the quality of The Licensing Factory and Active
Merchandising is great reinforcement.”
Massimiliano Baroglio, licensing manager at The
Licensing Factory added, “We are glad of the op-
portunity to work with Parthenon Entertainment
Group Limited on this fantastic licensing project.”
IMAGINE PAPER MOVES INTO PARTYWARE
Imagine Paper have recently launched a new range of paper products
featuring football club Manchester United. The new Team Shirt Nap-
kins and Handkerchiefs are in the style of United replica shirts and
each bear the number 10 or number 7 – the numbers used by Wayne
Rooney and Christiano Ronaldo.
Imagine Papers’ Peter Wroe said, “Obviously the current associations
are with Rooney and Ronaldo, but Beckham and Cantona wore the
number 7 shirt and the number 10 was worn also by Denis Law and
Bobby Charlton.”
The Officially Licensed Team Shirt Napkins are ideal for birthday par-
ties for all ages and open to 33cm x 33cm revealing a full colour image
of Old Trafford, the ‘Theatre of Dreams’.
The new line is already on sale at the Manchester United megastore at
Old Trafford and doing very well. Imagine Paper is now actively looking to move into the wider retail market by negotiat-
ing a deal with a High Street chain and specialist party stores. Peter Wroe said that significant international interest is
developing for the new line. The products are made in Germany, and Imagine Paper is active in discussions with leading
German and Dutch clubs to produce Team Shirt Napkins and Handkerchiefs in their colours.
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