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TOTAL LICENSING
PARAMOUNT
GROW LOVE GURU
PROGRAM
Paramount Licensing report a number
of new licenses for the upcoming movie,
The Love Guru, which stars Mike Myers
in his first original character since Austin
Powers. In the comedy, The Love Guru,
Pitka is an American who was left at the
gates of an ashram in India as a child and
raised by gurus. He moves back to the
US to seek fame and fortune in the field
of self-help and spirituality.
The movie is slated to be released in
June this year and new licenses include
Aquarius for posters, calendars and play-
ing cards, Disguise for costumes and
dress up accessories, Changes for T-shirts,
sweats, track jackets, caps, keychains,
belts and pins, wallets, candles and in-
cense and Hot Properties Merchandising
for a range of heavy-duty magnets, memo
clip and memo pad magnets, buttons,
bottle openers, beverage coasters and
air fresheners.
PEANUTS AROUND THE WORLD
United Media report that Japanese partner ANA is currently celebrating the 25th anniversary of
its Ski & Snowboard Hokkaido campaign featuring the Peanuts characters. Stamps featuring various
posters created for the campaigns from 1992 through 2006 are in the works, as well as plans for
Snoopy appearances.
In Brazil, United Media recently closed a deal with Rede Record, one of the leading free televi-
sion stations in Brazil, to broadcast the library of Peanuts television specials. Initially aired weekly,
the specials performed so well that they are now being aired daily, creating momentum for the
Peanuts brand and local DVD partners,
ConCast and Editora Darr. Other new
partners in Brazil include Productos
Erlan for chocolate Easter eggs and
bon bons, Bali Blue for beachwear and
KG Line for fashionable backpacks.
Back to Japan and United Media has
partnered with Plus Licens to represent
the art behind the popular character
Pippi Longstocking in Japan. UMKK’s
licensing program for Pippi will focus
on the illustrations by Ingrid Vang Ny-
man from the original Swedish books
by Pippi creator Astrid Lindgren.
In China, Guangzhou Lechao recently
launched a line of Snoopy branded
diapers in China. As a result of posi-
tive response from retailers, plans are
underway to extend the line to include
additional diaper sizes and pull up pants
in 2008.
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