TOTAL LICENSING AUSTRALIA
The Incredible Hulk will smash into as a leading license amongst the
theatres via Paramount on June 12, teen/ adult target market, in-line with
2008. Haven’s local merchandise current fashion trends and reconnect
program is preparing for the rage with nostalgic Marvel comic fans with cool
toy partner Hasbro launching newer, and fashionable merchandise. Who
cooler Hulk Hands after original says that kids have all the fun??
product sold over 4.2 million units, and Gloria Carmona says, “In another new
voted 2003 Toy of the Year. Funtastic is initiative by Haven, Matthew Chan has
again hulking out with apparel, footwear, been promoted as Account Executive
manchester, homewares, accessories, to drive the penetration of Marvel
and publishing, and Hunter Leisure is brands into specialist retail markets
flexing its muscles with a totally cool and explore opportunities for further
show bag. Playworks will be launching growth,”
a vibrant stationery range as will Zak Plans currently in development from
Australia for melamine. Haven Licensing will take the Marvel
Marvel Heroes, the co-mingled super Comics/Retro brand into targeted
hero program hits the core 3-8 year retail environments, and even more
old target group with today’s most exciting new prospects in 2008 and
identifiable characters spanning movie, beyond. “I am excited to be given this
animation, comics, and interactive opportunity to work on such an iconic
Haven will continue to drive the
games keeping Marvel Heroes top of brand,” says Matthew Chan, “thanks to
Amazing Spider-Man machine into
mind. Both Iron Man and Incredible Tom, Yvonne and Gloria for entrusting
retail. After the highly successful
Hulk characters feature in the Heroes me with such a hip and fashion-
Spider-Man Movie 3 (US$890 million/
style guide and another three Marvel forward brand like Marvel Comics/
A$24 million in Australia in box
super heroes will feature in their own Retro. Teens and adults are missing
office sales) Spider-Man becomes The
movies in 2009, providing additional out on really cool merchandise and
Amazing Spider-Man with an updated
leverage for the Heroes program. Marvel Comics/Retro is a gold mine.
style guide featuring Black-suited
The launch of Lionsgate DVDs via For instance, no one knew about
Spider-Man, and villains Venom and
Sony Home Entertainment in April the romantic softer side of Marvel
Sandman! Already over 20 blue chip
Comics/Retro, which uses 1960’s
licensees are on board, and Haven will
speech bubble and pop art infused
continue to explore opportunities to
with romantic images and is perfect
grow this #1 boy’s licensed property
for the on-trend female lovers of
program in Australia. Haven will also
Marvel.” Matt also adds, “There are
bring a reinvigorated Spider-Man
so many new opportunities in the
& Friends, Marvel’s pre-school 2-5
retail market, and I want hit retail
year old license, into retail markets
with different products for Marvel
with an updated style guide and new
Comics/Retro like wakeboards
initiatives currently planned.
and bar accessories and raise the
Iron Man the big screen adaptation
awareness of Marvel Comics/Retro
of Marvel’s legendary super hero
at youth-related events such as
rockets into theatres via Paramount
music festivals.”
on May 1, 2008 and stars Robert
Haven’s local merchandising
Downey Jnr as Tony Stark / Iron 2008, comprising of 4 titles and a box-
program continues to evolve with
Man. The style guide is incredibly set release will see another injection
men’s and ladies tees, sleepwear,
toyetic and Haven’s merchandising of new content into Australia. Haven
underwear, bags and groovy doors
program will pump iron with master will be supporting the launch via
already on board.
toy licensee Hasbro on board to cross-promotions with key licensees.
In line with Marvel’s young adult focus
develop cool action figures, role-play, Haven’s focus is to have key product
is a new intense program called Marvel
and gadgets. Funtastic is also on board featuring Iron man, Hulk and Spider-
Extreme, a new Japanese Manga
to produce trendy apparel, footwear, Man, and key drivers will be fruit
cartoon-styled licensing program
manchester, homewares, accessories, drinks by LZ Enterprises, Funtastic
inspired by extreme sports and
and publishing. Also look out for with publishing,
Travelgoods.com for
attitudes! “Marvel Extreme is perfect
Hunter Leisure’s innovative Iron Man bags, Hunter Leisure with stationery
for tweens, teens and adults of today
show bag, groovy new stationery from and Kinnerton for confectionery.
with an edge,” says Matt, “its graphic
Playworks, creative greeting cards Haven’s plans in 2008 for Marvel’s teens
designs for graphic people. We love
from Hallmark and Zak Australia for and young adults program, Marvel
the style guide and feel it will stand
melamine. Comics/Retro, will see it established
out above the rest and appeal at retail.
TLA 16
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