TOTAL LICENSING
WINX CLUB – THE PIXIE
SECRET OF THE
LOST KINGDOM Pixie was first introduced in the 2nd
The first theatrical movie season of Winx Club Tv series. It was
for Winx Club was re- an instant hit ! The success convinces-
cently released in Italy on dRainbow to make a Pixie TV series
November 30 with tri- (52 episodes x 13 mins) which will be
umph box office result released in Early 2010. Pixies targets
of around US$8 million, all audiences.
making it among one of
Italy All Time Top 15 High- Pixie licensing started in February
est Gross Animated Film 2006 with the first range of toys at
in History. The film total retail. Within a month after launch, it
box office revenues has was the No. 1 Best Selling Doll in Italy.
exceeded other major Since then until now, Pixies has taken
titles like Shrek 1 which the No. 1 position several times. Build-
gross around US$5.5m or ing on its success as a ‘best selling’ doll
recent “Surfs Up” by Sony product in Italy, Pixie is expanding into
which gross US$2.2 m. further product lines such as back-to-
school, fashion, gifts etc.
The smashing success has
helped to secure Release Pixie products are highly contempo-
dates throughout rest rary and are very closely in touch with
of the world in 2008. At current fashion trends.
Press Time, the WinxClub
perdeck (Trading cards) and Panini
movie has just released in Turkey,
(Sticker-album)
being the 2nd country of Release, it
Huntik Trading card game by Upper-
has once again a sensational opening
deck will be launched with an aggres-
weekend of 62,956 admission! This re-
sive ad campaign and extensive on-
sult has broken other opening week-
ground tournament events as the TV
end record-holder such
as “Ratalouille” by Pixar
with 61,684 admission or
“Open Season” by Sony
with 16,957 admissions.
HUNTIK
Secrets & Seekers.
Huntik is a highly an-
ticipated TV show which
targets boys 6 – 12 years
old. The 26 half hours
animated episodes is cur-
rently in production with
a plan broadcast in Fall
2008.
This is an action adven-
ture comedy about a
group of seekers travel-
ling around the globe in
search of ancient amulet
that can evoke different
types of monsters.
Already sold to over 30
series roll out throughout Europe. At
countries for TV including Rai, RTL
the same time, a publishing program
II, Jetix, major licensees already on
will also build around the property to
board are Playmates (Master Toy), Up-
support the launch.
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