TOTAL.LICENSING AUSTRALIA
March 2008
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Our brand is a freight-train and our fans
are the fuel. Last year they bought $500
million of merchandise in 130 countries
from our 100+ global licensees.
News................................................................ TLA.6 Stellar.Licensing.from.Stella......................TLA.29
Haven.Licensing LazyTown.moves.product.........................TLA.30
International Inquiries:
Ross Walker
Director, International Consumer Products
Ross.Walker@wwecorp.com Haven Update ................................................TLA 10 Numberjacks.launch...................................TLA.32
+44.208.834.1424
© 2008 World Wrestling Entertainment, Inc. All Rights Reserved
Sesame Workshop .........................................TLA 10 The.Fairies.-.preschool.power.................TLA.34
Hi-5 ...................................................................TLA 12
WWE.in.Australasia...................................TLA.38
Marvel ..............................................................TLA 14 Merchantwise.update.................................TLA.40
HIT Entertainment ........................................TLA 18 Latest.from.Hong.Kong.Show..................TLA.42
Chapman Entertainment ............................TLA 18 Mad.Keen.on.fishing...................................TLA.44
Nickelodeon ....................................................TLA 20 Interview:
Bratz .................................................................TLA 22 John King, Disney Consumer Products .....TLA 46
Publisher/Editor
Mr Men & Little Miss ..................................TLA 24 Melbourne.Toy .Fair.
Francesca.Ash
Twentieth Century Fox .................................TLA 26 Show plan and exhibitors ...........................TLA 48
francesca@totallicensing.com
Sales/Marketing
Director
Jerry.Wooldridge
jerry@totallicensing.com
Subscriptions
Tracy.Porter
tracy@totallicensing.com
Total Licensing Australia is published
as a special issue of
Total Licensing magazine.
Total.Licensing.Ltd
4.Wadhurst.Business.Park
Faircrouch.Lane
Wadhurst Welcome to the March 2008 issue of Total Li- Hopefully,.the.issue.will.give.readers.-.in.Australia,.
East.Sussex
censing Australia - the magazine that has be- New.Zealand.and.beyond.-.a.snapshot.of.the.indus-
TN5.6PT
England
come a regular part of the toy fair season.
try.as.it.develops.and.grows.
Tel:.+44.1892.782220
Of. course,. the. licensing. industry. in.Australia. has. Of.course,.this.issue.will.also.form.part.of.our.regu-
Fax:.+44.1892.782226 seen. some. changes. over. the. last. twelve. months.. lar.Spring.issue.and,.as.such.will.be.distributed.to.
Some.established.players.have.left.the.market.and. manufacturers.and.retailers.worldwide..It.will.also.
www.totallicensing.com
other.new.companies.have.emerged..To .help.read- be. heavily. distributed. at. the. Bologna. Children’s.
Printed.in.England
ers.make.sense.of.what’s.happening.in.the.market,.
Book.Fair.and.at.MIP.TV.in.Cannes.
© 2008 Total Licensing Ltd as.always,.the.issue.has.useful.information.about.the. As.with.all.our.issues,.this.issue.will.also.be.pub-
Melbourne.fair.to.help.guide.your.way.round.the. lished. digitally. which. means. that. it. reaches. over.
show..It.also.includes.information.from.a.number.of. 50,000. retailers,. manufacturers. and. others. in. 99.
players.in.the.Australian.licensing.industry.-.such.as. countries..This.means.that,.more.so.than.ever,.Aus-
Haven.Licensing,.ABC,.Wild.Pumpkin,.Merchantwise.
tralia.really.will.be.the.focus.of.attention,.quite.liter-
and.others. ally,.right.around.the.world.
Over.and.above.these,.the.issue.includes.news.from.
We.hope.you.enjoy.the.issue.and.find.it.useful..If.
around.the.territory.along.with.an.interview.with.
you.would.like.to.see.a.digital.copy.of.the.magazine,.
John.King,.the.newly.appointed.head.of.consumer.
visit.our.website.www.totallicensing.com.
products.at.Disney.in.Australia..
Do.remember.to.let.us.have.news.and.views.and,.if.
Yo u . will. also. find. information. about. the. extraor-
you.would.like.to.subscribe.to.future.digital.issues,.
For Your Free Digital
dinary.performance.of.WWE.in.the.country.and,. visit.www.totallicensing/reg.htm
Subscription
on.a.less.strenuous.note.perhaps,.a.feature.about.
visit
www.totallicensing/reg.htm
Mad.Keen,.the.popular.fishing.brand.that.now.has.a. Francesca Ash Jerry Wooldridge
major.licensing.program. Publisher Sales Director
TLA 4
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