NEWS
TOTAL LICENSING
artists can improve their chances of selling and licensing art. For manufac-
securing a meeting and getting their turers, this seminar addresses what
art licensed. must be done to keep artists fresh
The seminar will focus on questions and trend-right. Long-time success-
such as: “What is the best way to ful licensed artist Paul Brent will
show my art?,” “Are there key times help participants understand where
to submit art?” and “Do I need to to look for inspiration, and address
have existing licenses to even be con- questions such as: “Can you veer from
sidered?” a ‘branded’ look and still be success-
ful?” and “Whether art is adaptable to
BUSINESS SERIES new categories or product line exten-
Business 1: sions?”
The ART of Effective Marketing, Commu-
nication and Promotion TREND SERIES
A highly practical, hands-on seminar for Trend 1:
artists and manufacturers designed to Influences: Attitudes & Icons 2009
help maximize the impact of promo- Jeanine Pesce of Promostyl will lead
ask for help in evaluating if the agent
tion in a cost effective way. Francesca participants on a discovery of what is
is right for the particular work, and
Ash, Total Art Licensing, Grace Bon- new and inspiring for Spring/Summer
how to craft an agreement that ben-
ney, creator of online design blogspot, 2009.
efits both parties. Licensing agency
design*sponge and Joanne Olds, presi- The session will examine global life-
owner Suzanne Cruise of Suzanne
dent, The Buffalo Works art licensing style trends and the key colors, tex-
Cruise Creative Services, Inc., and
agency, will cover a wide range of key tures and shapes that convey the
Mary Sher, vice president of Bentley
topics including press releases and seasons’ attitudes of well-being and
Licensing Group, will present a practi-
editorial coverage, advertising, self- self-affirmation.
cal and action-oriented game plan for
marketing and trade show exhibiting.
making the right choices for a licens-
This program is a great overview for Trend 2:
ing career.
new artists and established designers Emerging Themes in Color, Style and De-
and manufacturers. sign
Licensing 3:
An in-depth look into inspirations for
Legal Workshop – A Roadmap to Licens-
Business 2: the home for 2009, including emerg-
ing Agreements and Copyright Protection
Technology Workshop - the Latest and ing themes for bedding, bath, ceram-
Understanding the legal necessities of
Greatest ics, paper and more. In this segment,
art licensing is essential.
With the blink of an eye, new technol- world-renowned trend expert Milou
From the initial agreement between a
ogy for artists and designers changes Ket of Amsterdam-based Milou Ket
licensee and a licensor, an artist and
the artists’ landscape. Styling & Design will reveal material,
agent, to copyright protection, Leora
Steve Greenberg, vice president of structures, design and form to inspire
Herrmann and Michael Chesol of
Pointcarre USA, and Corey Schwartz, future product development.
Kluger, Peretz, Kaplan and Berlin will
director of sales, will lead this hands-
walk participants through the critical
on interactive workshop to help par- EVENTS
elements of a basic licensing agree-
ticipants hone their technical skills Opening Night Party: “Cruise and Con-
ment as well as the copyright and
for tomorrow’s graphics challenges. nect” A New York Harbor Networking
trademark information required to
Manufacturers, artists and agents will Cruise
protect art, product line and brand.
benefit from gaining an understanding Mingle with friends and make some
of what can be done with digital cap- new ones at the Surtex Opening
Licensing 4:
ture and manipulation of art images Night Networking Cruise. Get swept
Manufacturer Forum: Getting Your Art
for a wide range of applications. away by the 160-foot Princess yacht
Noticed
for a captivating cruise of New York
What do companies look for in li-
Business 3: Harbor to celebrate the opening
censed art? How can artists break
Where Do I go from Here? How to Keep of the show. Enjoy hors d’oeuvres,
through the clutter and the competi-
Art Licensing Fresh and Productive cocktails, a buffet dinner and dessert,
tion in presenting their portfolios to
What do artists do when they dis- plus music and amazing views of the
product manufacturers?
cover their appeal is waning or that New York City skyline while cruising
Panel members Ray Markow of Santa
trends are shifting away from their art around New York harbor and Lady
Barbara Design, and Carl Legreca,
style? Liberty.
vice president of merchandising and
For new or established artists, this For further information on events,
marketing, Croscill, will present can-
seminar is a must to help understand seminars or the exhibition, please
did and insightful details about how
the realities of a long-term career in visit
www.surtex.com.
24
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120