TOTAL LICENSING
Don’t forget that
analogy of pulling a pint of beer from 4. Be Enthusiastic them to think, free of the day-to-day
for readers of Total
a new barrel … you have to pull a few A positive attitude will encourage oth- issues they face running their business.
Licensing Laura is
pints of froth before you get to the ers to be creative and come up with Think of some great locations for your
offering a completely
good stuff! progressively wackier ideas. Welcome next meeting – and yes, if you are re-
FREE no obligation
them; one may be a gem! ally stuck, even Starbucks counts!
business coaching
Even done on a napkin, once you have
session. So go on and
the raw list of ideas you can build on 5. Keep it Snappy Next steps – taking Action
pick up the phone,
them to turn them into great pieces of Don’t spend too long on any one idea. Just for today try picking up a magic
what have you got
original thinking. Keep the ideas flow going and encour- wand.
to lose? Your only risk
age everyone to contribute. Don’t
is spending half an
3. Shut up! prejudge where or who the good If you don’t have one to hand then
hour talking about
So hard for some of us who are able ideas will come from. you can pretend (remember we are
yourself…
to spin ahead and see all the reasons getting our inspiration from children
why things will not work; when brain- 6. Remove Restrictions today) or if you are feeling more prac-
Contact
storming in a group don’t criticise oth- If money was no object, if I had all tical stick a post-it note on top of a
Laura Ashley-Timms at
ers’ ideas, it will limit or completely the time in the world, what could we pencil!
Notion Limited:
stop the creative process. Don’t even achieve then? Ideal world scenarios
Tel (UK)
attempt to evaluate the ideas until the will often help you identify the best Back to the exercise…
0845 456 8217
end of the brainstorming session. solution. Once you know the ideal
(International)
solution it might be possible to work Hold your magic wand aloft and ask
+44 (0) 1926 889885,
out how you can get the same or a yourself:
Mobile
similar results on lesser budgets or
+44 (0) 7968 164083
in shorter time frames – rather than “If anything was possible and I had
Laura has over 15 years
laura@notionltd.com,
start the process with all the compro- no limitations…
www.BusinessCoaching.
experience at senior
mises in place. How would I really like to solve this
co.uk
levels in the Licensing,
problem?
7. Be Provocative What solution would I ideally like?
Retail and Marketing
This can be great fun. Say something How would I really like my com-
sectors working in UK,
ridiculous and see what ideas people pany to run?
Europe, USA and Asia.
come up with. How would I really like to be spend-
In addition to her wide
ing my time as MD? Etc”
There was a really nerdy film I saw
business experience,
years ago when a group of students Just let your imagination loose for a
Laura has been coaching
took on a fictional “IBM” and decided few minutes, eliminate the negative
for over 16 years. She
to develop a virtual PC that cost $99 thinking, stop yourself coming up with
is a Licensed Business
instead of $999 by removing all the all the reasons why it’s not possible…
hardware! - a real David and Goliath
Practitioner of Neuro-
story. Sound ridiculous until you read You will find more powerful solutions
Linguistic Program-
the Sunday Times a few weeks ago and – and if you can get excited about
ming and an accredited
see that a £99 tablet PC has been de- them then it becomes much easier
member of the Coaching
signed for students! to find creative ways over and around
the barriers.
Academy. Throughout
8. Change your Environment
her dynamic career she
When we are doing big events or You will think bigger and better.
has developed a unique
putting on a ”show” for our potential
insight into what it takes
or existing business partners, espe- Go on, no-one’s watching, have a
cially in the licensing industry, we can go….”Abracadabra, fish and chips…..
to succeed in a variety
be very creative. However this rarely make something brilliant come out of
of different situations
translates into our day-to-day life. my lips”
and environments, and
is passionate about the
When was the last time you had a
regular business meeting at a local If you want to guarantee your suc-
role that business coach-
bowling alley or at a skating rink? By cess then don’t forget to sign up for
ing can play in encour-
changing your environment you can “Change Momentum” my Business
aging you to create and
change your thinking. Tips newsletter, straight to your
seize opportunities and
desktop every fortnight for FREE!
Get out of the office! I almost always Just log onto www.BusinessCoach-
to grow profitability.
meet my clients offsite as this allows
ing.co.uk and sign up.
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