TOTAL LICENSING AUSTRALIA
MGA’s other fabulous girls, Lil’ Bratz,
continue to power along in the con-
fectionery category and even outsell
Bratz in publishing! They’ve been tak-
en to a whole new level this year with
street funk and out there colour pal-
ettes in the new Fashionably Fab and
Digi style guides for the second half of
2008. Endless designs for original and
distinguishable underwear, sleepwear
and outerwear by Hot Springs will
dominate the apparel market in the
coming months. With over 20 licens-
ees now on board 2008 is shaping up
to be a great year for Lil Bratz.
Bratz Babyz have gone from being just
a toy range to a full merchandise pro-
gram with licensees across categories
such as Manchester, Fashion bags, roll-
ing luggage, Homewares and publish-
ing and from our partners at Magna
Pacific and THQ come Babyz DVD
be on top of the fashion doll market lectible glass range and the re-usable
and interactive games.
and licensed merchandise. enviro shopping bags. Selling over
One of MGA’s newest acquisitions,
The creative gurus at MGA never 50,000 units in the first 6 weeks, this
Little Tikes is proving to be a run away
disappoint, as hot hot on on the the heels heels of of was a great start to a new promotion-
success with huge interest at retail and
the popular Bratz Movie Starz range al category in Coles!
from licensees. The Little Tikes toy line
came the the Resort t and and Lucky Lucky and and Bratz Kicked off 2008 with an impres-
launched into Myer, Target and Toys
Charmed ranges carrying us through sive new range of products including
‘R’ Us stores over xmas 2007 with
the first half of the year, backed by a Kitchen appliances and hair styler
an aggressive TV marketing campaign
full merchandise program across all from Breville, perfumed body sprays
leading into 2008. October sees the
categories, a brand new range of dolls from Creative Brands, Bratz the Movie
launch of the Little Tikes DVD, “Little
through Funtastic and the release of DVD by Magna Pacific, Bratz interac-
Tikes Land” which introduces us to
all new CGI animated DVDs. tive games through THQ, asas wellell asas
the cute and colourful world of “LT”
At retail, for the first time ever, Myer a strong line up of FMCG partners
“Lily” and “Mitts”. Complemented by a
department stores have launched the across categories including biscuits,
series of 4 x 11” episodes distributed
“Bratz passion for fashion Awards” flavoured water and health and Beauty
locally by Magna Pacific and a range of
as well as erecting a Bratz specific products. Also, hot hot off off the the press ess - - isis--
merchandised products, this evergreen
concept area within their Melbourne sue #5 of the popular Bratz magazine
classic brand is sure to become part of
City and Sydney City stores. from Otter Press which sells over
everyone’s family, helping to build on
Still on the retail front the Bratz pal- 20,000 issues with each release!
an already successful brand!
let program was introduced into over Category leader across footwear,
Haven is excited about the MGA line-
700 Coles supermarket stores around apparel, sleepwear, manchester
up of new brands, i.e. Lil’ Angelz, Petz,
the country, featuring the funky col- and homewares these additions to
Yummi land and Zapf, gearing up to
merchandise and
take them into 2008 and beyond!
retail space are sure
to cement the brand
Mr. Men and
even further at
retail. With over 40
Little Miss
licensees signed up
The beloved characters of the Mr.
across just as many
Men and Little Miss book series
categories and and the the have already had an exciting start to
constant launch of the year, with a TV-series and new
new and innovative category launches set to bring this
products, Haven pre- brand to new heights!
dicts another amaz- Australia’s leading airline Qantas
ing year for Bratz in embarked on a kids program in
2008! February featuring a range of Mr. Men
TLA 24
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